Daily Insights

A few years ago, @厨娘物语c小鹿 began sharing her life through food. Her cooking tutorials videos are beautifully shot and easy to follow. In addition to her superb cooking skills,  @厨娘物语c小鹿 has a gentle character that conveys a true passion for food. In May this year, she was honored with the Spanish National Friend award. Her personal Weibo hashtag #厨娘物语# has

Elizabeth Arden @红门雅顿 recently debuted a new moisturizing gel in China. Many skincare influencers such as @momo酱也是徐老师, @手边巴黎urruolan, @毛毛迅, and @美少女Lisa酱 were enlisted to share their opinions about the product. Elizabeth Arden’s official Weibo account held a luck draw campaign to encourage fan engagement. The campaign's Weibo hashtag #橘灿救我# has tracked 55.47M impressions and 30K discussions.

Kiehl’s @Kiehls家的骨头先生 launched a new product and held a skin care forum in Shanghai. Actress @张雨绮 attended the event, along with beauty influencers @彩妆小兔几, @梳子爱美, and @坏坏的瓶子宝宝Anita. Hundreds of influencers like @周米儿 and @唐艺然 Emma promoted Kiehl’s new product across Chinese social media. The campaign's Weibo hashtag #发热精华# tracked 44.17M impressions and 30K discussions.

Herborist @佰草集herborist launched a limited edition gift box to commemorate its 20th anniversary. The gift box is quite special as it was created by a Hermès designer and includes Herborist's first fragrance produced by a famous French perfumer. Herborist had actor @李易峰 as the face of the marketing campaign and invited a host of influencers like @是VC呀, @芒果的妆间, @陈轻歌, and @七爷Jessi to promote across social

Tom Ford @TOMFORD汤姆福特 released a limited edition gift box for the Japanese midsummer festival, Tanabata. The gift box contains a bottle of White Suede perfume and #16 Scarlet Rouge lipstick. Many beauty influencers including @CherryGun陈星如, @朱洁静_久而久, @原来是西门大嫂, and @ Sus十四十四 shared the gift box across social media. Tom Ford's gift box campaign Weibo hashtag #TF白麝香# has tracked 10M impressions and 40K discussions.

Car manufacturer, MG @上汽集团MG名爵 recently held an event in Shanghai to promote its latest SUV. Actor @张双利 and several fashion influencers, including @周大静, @博妞_Bonny, @澄澄ok的, and @米颜R attending the event. MG also held and O2O sweepstakes to win a new SUV. The campaign's Weibo hashtag #荷尔蒙YOUNG本# tracked 330M impressions and 50K discussions.

KFC @肯德基 just premiered chicken tacos in China! KFC promoted the chicken tacos with megastars @TFBOYS-王源 and @朱一龙 and threw a chicken taco party. Many food KOLs like @锅包肉博士, @鼹鼠的萝卜, @Gdragon小跑腿, and @玉米酱罐头 attended the party and shared on social media. KFC's Weibo campaign hashtag #一口就疯狂# tracked 500M impressions and 7.29M comments.

Self-taught videographer @小墨MO and her boyfriend, a photography major, @阿猴HOSEA host a travel video blog called “元气大暴走” (translation: walk with vitality). They share photography tips and travel advice, but it is their ability to discover and capture the wonder of traveling that sets them apart. @小墨MO is truly outgoing and maintains a close relationship with followers, she even hosts private offline meetups

Guerlain @Guerlain法国娇兰 debuted 10 new fragrances this summer. To promote the fragrances, Guerlain employed Beauty KOLs like @东瓜嘀嘀, @斯诺依花姑娘, @梨薇Livy, and @吱儿吱儿吱  to create content across social media. Guerlain also held a giveaway, gifting perfumes to KOLs' fans. During the promotion period, Guerlain’s WeChat Index ranking increased 526% and the campaigns Weibo hashtag #秘密花园城游记# tracked 17.09M views and 17K discussions.

@檀圆舞 is a beauty, fashion, and mommy KOL on WeChat, Weibo, Yizhibo, and Meipai. @檀圆舞 started her blogger life in 2004 by sharing skin care product reviews. Her unique take on beauty and fashion soon gained her a significant following, she was especially popular for her “super skin care mix-and-match” content. In 2014, she became a

AlkaAqua @统一ALKAQUA recently debuted hip-hop inspired pop-up shops in Beijing and Shanghai. The experiential marketing event was designed to compel attendees to indulge in the fresh vibes and share their experience on social media. Well-known hip-hop influenced bloggers like @周大静, @岛儿becky, @商总甜素纯, and @BLACKBAB attended the event to share their experience with followers. The campaign's Weibo hashtag #Fresh由我，玩出色# tracked more than 57M

Dior @Dior迪奥 just expanded its bestselling line of Lip Glow products with the launch of Dior Addict Lip Glow Color Reviver Balms. Dior promoted the new Lip Glow line with Weibo hashtag #一起美到发光#, meaning "Let's Glow," and invited followers to join Dior's "Glow Squad". Dior's Glow Squad features several famous beauty and fashion bloggers like @仇仇-qiuqiu, @_Ryiii, @高与非, and @三三子Coco. Dior's Weibo campaign has

CPB @CPB肌肤之钥 invited travel influencer and photographer @多啦C梦的口袋 and fashion influencer @原来是西门大嫂 to explore Corsica, France for a brand promotion journey. Both influencers vlogged their trip as they were pampered by the brand and learned about CPB's unique value proposition. CPB also collaborated with influencers like @在赤道吃冰棍, @北京小风子, and @Manty_Yin to promote their products across social media. The campaign's Weibo hashtag #借光养肤之旅# tracked 17.1M impressions and 3.3K

@彩妆师Regina is a Weibo endorsed beauty influencer, Sydney-based makeup artist, and founder of Dream Makeup Studio. On top of that, Regina is also a new mother. Regina's makeup videos are extremely practical focusing on product recommendations and step-by-step tutorials. What makes Regina stand out is her expertise as very few beauty influencers are actually professional makeup artists. Regina's unique positioning as a

CHAUMET @尚美巴黎CHAUMET debuted a new jewelry collection in China called Bee My Love. To promote the new collection, CHAUMET rolled out a series of TV commercials with celebrity @钟楚曦 and KOL campaigns with bloggers such as @Awesomethings, @宝尼尼bnn, @Fashion_BangZ, @FashionModels, and @IBabeee. The campaign's Weibo hashtag #CHAUMETBeeMyLove# has tracked 8.2M impressions and more than 9K discussions.

In China, YSL @YSL圣罗兰美妆 is marketing their newest cushion foundation as supermodel makeup. The launch of the product triggered a lot of buzz on Weibo. YSL invited celebrities @戚薇 and@阚清子 and many beauty influencers like @MOK莫轻浮 and @lemondrizzle to promote the new cushion foundation. The Weibo hashtag #YSL 超模蕾丝气垫# has tracked 56K discussions and 73.5M impressions so far.

L'Occitane @普罗旺斯欧舒丹 teamed up with celebrities such as @M鹿M and KOLs like @刘小宛, @陈潇睡不醒, and @吕颖lvy for its Rose Secret Collection campaign. L'Occitane's collection and campaign are inspired by a romantic story of four sisters whos beauty like exotic roses. The KOLs' promotional content portraited different expressions of love and secret desire. The campaign's Weibo hashtag #玫瑰密语传情# has tracked 59.9M

Brooks Brothers celebrated its 200th Anniversary in Shanghai with its first ever China-based fashion show. The fashion show featured Brooks Brothers' ambassador Louis Koo and retro American men's fashion trends. Fashion KOL bloggers @王萌Monroe, @TheNik, and @MissFannyFan attended the show to share the experience on social media. The brands Weibo campaign hashtag #BrooksBrothers200# tracked 8.6M impressions more than 7.6K discussion. Brooks Brothers brand mentions

FENDI recently hosted its FF Reloaded Fashion Music Party in Shanghai. The event featured FENDI's FF Reloaded capsule series and rapper Jackson Wang's hit iTunes song “Fendiman”. JD.com also celebrated as FENDI has become one of the latest brands to join its luxury shopping platform TOPLIFE. Fashion bloggers @gogoboi, @吉良先生, @Dipsy迪西, @Becky贝七 and other well-known influencers attended the

Hello Kitty @杭州hellokitty乐园 recently hosted an offline event at the Castle Hotel and Theme Park in Hangzhou. Several travel KOLs including @jennynui, @小墨brandy, and @豆小蔻啊 shared their experiences from the event on Weibo. Many Douyin KOLs like @我是十七啊, @顾晨迪, and @郭小敏 posted original short videos of the theme park. KOL @Janice简妮和 and @青春河边巢 live streamed on Yizhibo attracting 4.5M viewers. Other travel bloggers such as @咪游记

Earlier this month, Jo Malone @JoMaloneLondon祖玛珑 debuted the world's first aroma villas in cooperation with Jianyeli Capella Hotel @上海建业里嘉佩乐酒店. Jo Malone decked out four villas to create an experiential marketing opportunity for visiting lifestyle and travel bloggers. @Dipsy迪西, @刘筱bamboo, @郭享耳儿, and @陆冠弛JasonLu were some of the bloggers who took the villa tour and shared their experiences on Weibo, WeChat, Xiaohongshu and other social

Last month, Chinese oral hygiene company m-teeth @萌牙家电动牙刷 launched a campaign for its new electric toothbrush X2星耀系列. Many beauty and lifestyle bloggers such as @Jer, @豹纹儿, @小陆离_饭桶班长, and @甜片, created a range of product review content for posts on Weibo, WeChat, and other social media networks in China. Most influencers' posts included lucky draws or giveaways designed to

@李丹妮 is a professional fashion model and parenting blogger with 400k followers on Weibo. Her blend of fashion, beauty, and parenting has captured the attention of young fashion-forward mothers across China. @李丹妮 is very active in China's fashion scene constantly featured in fashion shows, magazine spreads, and collaborations with fashion brands on social media. She often gets her daughter

Tom Ford @TOMFORD汤姆福特 recently launched an influencer campaign to promote it's latest Private Blend perfume. Beauty influencers @优里娜, @LU一丝, @杜芒芒mangotoo, @仇仇-qiuqiu, and @程晓玥YvonneChing created a range of product review content for posts on Weibo. Thier posts also included lucky draws designed to increase follower engagement. The campaign's Weibo hashtag #TOMFORD私人调香之旅# has tracked 5M impressions and more than 88K discussions.

Maje @MAJE官方微博 recently celebrated its 20th anniversary with a party in Beijing. Maje's founder and China brand ambassador @歐陽娜娜Nana attended the event to mingle with many well-known fashion bloggers including @左岸潇, @程晓玥YvonneChing, @张家衣, @时尚主播linda, and Hong Kong IT girl @Angela袁澧林. Maje's 20th anniversary Weibo hashtag #Maje20周年# has tracked 8.71M impressions and 6K discussions.

Last week, Japanese sunblock lotion brand ANESSA @ANESSA安热沙 hosted a new product release Tmall live stream with influencers @貓力molly, @kenjijoel, and @小蛮蛮小. The influencers shared travel stories and tips for protecting skin during the live stream. Brand ambassador @彭于晏 kicked off ANESSA's Weibo campaign with a set of commercial videos. Weibo hashtag #超常夏日超敢晒# has tracked 120M impressions and 9M discussions.

L'Occitane @普罗旺斯欧舒丹 recently debuted a new bubble face cream. They also announced TV star Bai Jingting as the product's ambassador. L'Occitane collaborated with several Chinese and Korean beauty and fashion influencers including @Pony_朴惠敏, @常小辉, and @錢尼_CHANEY to promote across China social media. Many influencers gamified their posts with a raffle to increase engagement.

Last week, CHANEL @香奈儿CHANEL debuted their COCO Game Center, a gamified pop-up event experience, in Shanghai's K11.  CHANEL invited fashion and beauty bloggers like @Ma_Suki, @Ango_lin, @李怡霖-李10, and @kittywenny to the grand opening. The bloggers also promoted CHANEL's Game Center on Weibo with hashtag #可可小姐限时游乐厅#. The hashtag has tracked 180M impressions and 857K discussions.

@小猪姐姐zz is a post-graduate student at China Academy of Arts. Using her superb art skills, she has become a renowned beauty KOL. One form of content she is particularly famous for is imitating actresses and even actors' looks. In March, she collaborated with ELLE @SuperELLE to re-create Jeanne Samary makeup look. Because of her

@Uta醬巴黎live is a young designer and lifestyle influencer living in Paris. Most of her videos focus on her obsession with French cuisine. However, she keeps things fresh by also touching on fashion, culture, and travel. Though the core of Uta's content is short-video, she maintains a close connection with followers with weekly live streams. The fact that Uta

MAYBELLINE @美宝莲纽约 recently premiered their Fit Me Foundation at an offline event in Beijing and via a live streaming show on T-mall. Fashion bloggers @杜一妮, @安妮小番茄_, @sitara就是梨落落, and @Twins小芒果 attended the event to promote the new product on Weibo. MAYBELLINE also collaborated with @扇子NO_FAN_NO_FUN and @Fil小白 to produce short promotional videos for social. The majority of influencers selected for the campaign had edgy and

La Mer @LAMER海蓝之谜 recently held an art exhibition at Taikoo Hui in Shanghai to promote a new skin tone matching moisturizer cream. Part of the events' experiential marketing included five skin tone themed photo booths. La Mer also invited @VK大魔王, @Sayi酱, @Amanda的小厨房, and @模特于溪 to the event to promote the new product line on Weibo. The campaign's hashtag #lovelamer# has tracked 61M impressions and 53K

In the past 30 days, DARPHIN @DARPHIN朵梵 has collaborated with a large number of notable fashion and beauty KOLs to promote their new DARPHIN French Garden Gift Box. Some of the top-tier KOLs were @黎贝卡的异想世界, @Kevin凯文老师, @MK凉凉, and @Pony__朴惠敏. Each KOL posted a detailed product review with a link to the e-commerce store. KOLs also encouraged fan store post for

@李文鱼大哥哥 is a micro-KOL on WeChat and Weibo. She currently lives in the UK. Besides sharing her life in England, her content teaches followers how to utilize colorful fashion designs to create elegant vintage looks. Most of the apparel and accessories she features are from affordable brands making her style accessible. Also, she thoughtfully

Astrology KOL @Alex是大叔 recently became an official brand ambassador for LANEIGE @兰芝中国. LANEIGE's latest KOL campaigns promoted their Love Potion Limited BB Cushion. @Alex是大叔's Love Pills Weibo posts elaborated on love through the eyes of astrology. He encouraged followers to re-post for a chance to win free gifts. Many other KOLs participated in the Weibo #爱情灵药# campaign including @yum7 and @我的前任是极品. Last week, 23

Chanel @CHANELBEAUTY recently premiered their CHANCE EAU TENDRE cushion perfume in China. Chanel collaborated with @歐陽娜娜Nana to produce promo videos for the CHANCE EAU TENDRE collection. Chanel also invited many notable fashion bloggers, such as @莲太太, @特立不独行的喵咕酱, @clover张三, @__邹邹__, and @刘小宛, who promoted the product using the theme “Romantic Encounter”. Some KOLs encouraged engagement by inviting followers to share their own love

The History of Whoo @The_History_Of_Whoo后 recently held a product launch event in Shanghai. Skincare expert and beauty KOL @李炎宗 shared a live skincare tutorial at the event. The History of Whoo also invited beauty KOLs @Sus十四十四, @Yuki九九希, and @June欣 to cover the event to promote on social. Beauty KOLs @三三子Coco, @Vanessa_娜萨酱, and @莲太太 collaborated with The History of Whoo to create detailed product review videos. They

Last week, Under Armour @UnderArmour held a 3-day product line launch event at Shanghai's Global Harbour. To promote the product line's "hate gravity" tagline, the event featured an assortment of gravity-defying interactive experiences including trampoline basketball and a skydive wind tunnel simulator. Under Armour invited a wide assortment of photography, fashion, sports, and music KOLs like @赖蒙lemon,  @ZY喜哥, @OneFit陈蕴jordan, and @李大奔 to share

BeautyCam @BeautyCam美颜相机 recently launched a new function called “Blockbuster Studio”. For their marketing campaign, BeautyCam invited many edgy fashion KOLs, including @次仁德吉-, @小猪姐姐zz, @Vivekatt, and @momo酱也是徐老师. All the KOLs had to follow strict content guidelines like all posts included detailed tutorials on how to use the new functions with a selfie demonstration. Some KOLs invited their followers to share their own BeautyCam

Biotherm @碧欧泉Biotherm recently held a product launch event in Shenyang. Actor @欧豪 and beauty expert @侯聪Kevin attended the event to share their skincare tips during a live stream on Yizhibo. Many beauty bloggers, such as @粉粉qian, @毛毛MM___, and @D_蛊小, collaborated with Biotherm to promote their CNY Limited Edition LIFE PLANKTON™ ESSENCE. The campaign's hashtag #新年新肌我# has tracked 23M impressions and 130K discussions.

Japanese makeup brand Shu Uemura @植村秀中国 recently announced actress @我是娜扎 as their China brand ambassador. At the same time, Shu Uemura released a new line of Rouge Unlimited Lipsticks. Shu Uemura invited many beauty bloggers, including @顶酱oni, @莲太太, @飘雪的星期八, and @_Ryiii, to create product reviews on Weibo. As Chinese New Year is just around the corner, some Chinese beauty bloggers

Clinique @Clinique倩碧 recently released their newest product for the China market, Fresh Pressed 7-Day System with Pure Vitamin C. Product endorsements from celebrities @彭昱畅, @辛芷蕾, and @张慧雯wen kicked off the initial promotion. Many popular beauty influencers, including @小小莎老师, @美伢姐姐Makiyo, @周小晨kiki, and @MK凉凉 participated in the promotional campaign on Weibo tracked by hashtag #熬夜这题我选C#. Clinique had KOLs invite their followers to comment and share for a chance to

Fresh @Fresh馥蕾诗 held an offline event in Shanghai for the release of their new product Black Tea Kombucha Facial Treatment Essence. At the product launch event was actor @陈坤 and fashion KOLs @AndyKoh, @李晖616, and @周游_希望小学周主任. Coinciding with the product launch event, Fresh collaborated with BeautyCam @美颜相机 app to launch a “Black Tea Essence” AR selfie filter. And on

To generate awareness and spur sales for their new Double Rouge Matte Metal Lipsticks, Dior @Dior迪奥彩妆 collaborated with many high-profile beauty KOLs including @黎贝卡的异想世界, @扇子NO_FAN_NO_FUN, @momo酱也是徐老师, and @睿睿cheryl. Dior implemented fairly strict creative guidelines for KOL's image posts. Broad tracking of KOL product review posts was done with hashtag #金属心, 不单纯# on Weibo. For individualized performance tracking, each beauty KOL posted a trackable e-commerce link and their

The French skincare brand Caudalie @法国欧缇丽CAUDALIE recently premiered its new grape seed anti-aging skincare product, Vine, in China. The brand held a PR event in Guangzhou and invited makeup artist @健兴老师 to share his skin care tips via a live stream. Previously, the brand has worked with HeyJuice @HeyJuiceCleanse on inventing a fresh grape drink for glowing

FILA @FILA recently held a PR event in Beijing to showcase their 2018 FILA FUSION spring collection. They invited many mainstream fashion media channels and fashion bloggers like @玩美miss蜜, @王幼宣幼乖, @Zoe-大猫儿, and @THE1201. FILA has long maintained cooperation with fashion bloggers as KOLs have become a standard part of their PR media mix. FILA's 2017 year-end party FILA FUSION was

Los Angeles-based powerhouse retailer REVOLVE @REVOLVE官网 has mastered attracting China consumers attention by collaborating with well-known fashion and beauty bloggers. REVOLVE ability to develop reciprocal relationships with KOLs has lead to a lot of free promotion, especially from KOLs like @IrisQuan, @himiko, @方苒生, @小兔Stephanie, and @阿蕾Lena. Hashtag #REVOLVEME# has tracked 220M impressions and 37K discussions. This year's REVOLVE x MyMM

American skincare brand WEI @WEI蔚蓝之美 partnered with Sephora @丝芙兰SEPHORA to launch in China. WEI's first China marketing campaign included product seeding to popular fashion and beauty KOLs like @王恋Lynn, @凉水-淼淼, @Feya-saying, @Kiya_yaya and @the木兰show. Many of the KOLs created original product review posts on Weibo and WeChat. WEI's brand mentions on WeChat reached almost 400K a 167% increase.

Airbnb recently held its largest community event since entering the Chinese market. More than 200 hosts from across China gathered to share their hospitality stories. @Airbnb爱彼迎 invited writer @安东尼 and travel blogger @貓力molly share their most unique travel experiences. The event's hashtag #爱彼迎家年华# tracked 1.3M impressions and 3K discussions on Weibo. Last week, 9 influencers mentioned

LA MER @LAMER海蓝之谜 recently debuted their newest Time Stands Still anti-aging skincare collection. LA MER partnered up with celebrities like @秦海璐, @姚晨, and @设计师兰玉 and celebrity photographer @陈漫ChenMan to create promotional short-form social media videos. Other KOLs like @霍球, @wonder弯弯, @VK大魔王, and @好好活着小姐 took part in the campaign using hashtag #鎏金焕变逆转时光. The KOL marketing campaign hashtag tracked 75M impressions and 74K discussion on Weibo. Last week, 27 influencers mentioned La Mer in 31 posts, generating ¥1.3M in social

China fashion blogger @姗珊闪闪 has 350K followers on Weibo and 790K followers on Youku. She mainly blogs on western fashion styles, though she occasionally features home decorating and skin care products. Her content is very functional and practical, focusing on sales, best places to buy, and linking directly to cross-border e-commerce shops. @姗珊闪闪's personal style

Marie Claire @嘉人 and Amway's ARTISTRY @ARTISTRY雅姿 held a collaborative event in Beijing last week. This year's theme was "Unbounded Youth" and featured top international youth culture fashion brands. The event attracted dozens of China celebrities, including @李冰冰, @Angelababy, @刘亦菲, and @唐嫣. There were also many notable fashion bloggers in attendance like @AnaCoppla, @囤仔, @魏莫斯why, and @王雪兒_Snowbaby. Hashtag #2017嘉人中国风# tracked 1.11 billion impressions and

Guerlain @Guerlain法国娇兰 just launched a significant China social media marketing campaign for their Kiss Kiss Matte Lipstick collection which featured a wide range of collaboration with celebrities like @杨洋icon, @聂子皓, @毛林林NIKITA and @YEPGIRLS戴燕妮, and beauty KOLs like @睿睿cheryl, @佳佳酱很好吃, @June欣, @奋斗的小斤斤, @杨亘 and @周彦辰. The campaign’s hashtag #分时诱惑# tracked more than 800M impressions and 840K discussion on Weibo. Guerlain's brand mentions on WeChat increased an astonishing 52,055% reaching 1.3M.

Brawl on the Bund is bi-annual charity boxing event held in Shanghai by White Collar Boxing China @WeBox白领拳击. Last week's brawl attracted over 1,000 people for the white-tie dinner to watch eight boxing matches, with regular Shanghai residents who have trained professionally for three months. WeBox also invited bloggers @方小叶, @Miniie嚒小妮, @豆豆中最美的那个, @塔林夫Atom, @宅七slyva, and @程也晴  to attend

Korea's most popular beauty KOL Pony @Pony__朴惠敏 just launched her cosmetics brand PONY EFFECT @PONYEFFECT outside of Korea. PONY set up pop up shops in Taiwan, HK, and Chengdu for the brand's China debut. PONY EFFECT collaborated with several fashion and beauty KOLs, including @崔花花花9, @睿睿cheryl, and @百变沛莉-Peri. PONY EFFECT largely focused their KOL marketing campaigns on Wechat, Weibo,

Meitu @美图手机 is arguably the most popular smartphone brand among China's millennial females. Meitu also has the most robust KOL marketing strategy of any smartphone brand selling in China, often inviting hundreds of KOLs to participate in campaigns. Last week, Meitu invited 30 KOLs from across China to a press

Last weekend, Hong Kong's leading fashion brand AAPE @aapestore sponsored the SpongeBob Run @SpongeBobRun fitness event and concert in Shanghai. The 4km run was followed up by live performances by the popular Chinese hip-hop group @红花会_Official and Taiwan jazz artist @李科穎. AAPE invited 10 KOLs from across the country to run at the event, including @傅沛MelilimFu, @庞莹,

@Janice简妮 is one of the hardest working mommy KOLs in China. Her lifestyle blog and live streams cover travel, food, fashion, makeup, child raising, and more. Her 2.8M fans on Weibo and 3.1M fans on Yizhibo love her sense of adventure as much as the wide range of topics she covers. Her hashtag #简妮的生活美学# for food she discovers has gone viral

Michael Kors @MichaelKors event The Walk is a global street style campaign that has been featured in London, Milan, Paris, and New York. On November 15, The Walk 2017 was held in Shanghai. KOLs and celebrities like @杨幂, @HERO趙又廷, @林允Jelly, and @Fil小白 attended the event. Michael Kors invited fashion bloggers @ColorBlocker, @凌听雨, @MAOJIAYING, @WENJUNLAU, and @ColaTasty to create

The New York City lifestyle fashion brand, botkier @botkier is quite popular in the USA, but they are new to marketing in China. For 2017's 11.11 e-commerce extravaganza, botkier collaborated with fashion Influencers @凌听雨 and @大脑门BigForeheads who created content on WeChat, Weibo, and Red. @凌听雨 Red post generated 478 community engagements. Weibo posts' engagements were 1.5% of total reach.

Baby milk company, Aptamil @Aptamil爱他美 collaborated with e-commerce platform Kidswant @孩子王kidswant to create a live streaming campaign. They invited three top-tier Mommy / Babby KOLs @long-lena, @草莓小玩子丨, and @周小姐Vicky to share their unique approaches to caring for their own children. The live stream on Yizhibo generated 6.2M viewers. Last week, 15 influencers mentioned Aptamil in 16 posts, creating 1M in social media exposer value. Hashtag #爱他美 燃烧吧小宇宙# (Translation:

Qingdao University fine arts student and post-90s lifestyle blogger @ACui阿崔 has more than 1M followers on Weibo.  @ACui阿崔 videos, live streaming and image posts cover a wide range of content from art, travel, food, and beauty. But truly, it's her positive energy and focus on high-quality creative that sets her apart. And we just love

Last week, YSL @YSL圣罗兰美妆 hosted a party to celebrate the opening of a store in Shanghai and to promote their new line of Volupté Tint-in-Balm hybrid lipsticks. YSL did a fabulous job of incorporating experiential marketing elements into the new shop, which created the perfect conditions for attendees to snap photos and share. Some notable beauty KOLs attending

Last week in Shanghai, Calvin Klein did something a little different for their #CALVIN KLEIN PERFORMANCE# fitness event. They invited gymnastic coaches from New York to teach trampoline classes. Some notable fitness and fashion KOLs were also invited to attend, including @kikikang康倩雯, @SportyBitch_, @BLACKBAB, @yuyuzhangzou, @Hachi八哥哥. Calvin Klein was mentioned 334K times on WeChat that day, a 1427% increase.

Smartphone manufacturer OPPO @OPPO and fashion brand SANKUANZ @上官喆SANKUANZ recently launched a cross-promotion campaign featuring an OPPO hoodie collection and the R11s smartphone. OPPO invited several fashion KOLs to promote and create original content, including @Anny__Fan, @张家衣, @王新宇WANGY, and @赵涛AO77. In the past week, 52 KOLs mentioned OPPO in 77 posts, generating ¥8.5M in social media value.

Gucci @GUCCI transformed Shanghai's historic Sunke Villa into a flourishing garden adorned with lanterns and soft pink lighting for a private party to showcase their new Gucci Bloom perfume. Some notable KOLs and celebrities attended the event, including @vivianxu1105, @gogoboi, @玩美miss蜜, @lingylingywu and @倪妮V. In the past week, 30 KOLs mentioned Gucci in 54 posts, generating ¥1.4M in social media

MINISO @名创优品 held a Pink Panther themed party in Guangzhou to lunch their Pink Panther product series. MINISO, is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. The brand's event had 24K viewers watching the live stream. With help from fashion KOLs

This year, Budweiser @百威啤酒 celebrated Halloween a little early in a crossover campaign with fashion incubator LABELHOOD @LABELHOOD. At Shanghai Fashion Week, the two companies threw a #Night of the Living Red# Halloween party. Some notable influencers attended the party, such as @江南BoyNam, @李怡霖-李10, @手边巴黎urruolan, and @Junna_Tang. Hashtag #Budweiser X Labelhood# tracked 4.53M views and 65K discussions on Weibo.

Estee Lauder @雅诗兰黛中国 organized a charity concert during Shanghai's Fashion Week @上海时装周 announcing the launch of its 25th Anniversary Pink Ribbon collection. The Pink Ribbon collection is part of Estee Lauder's breast cancer awareness program. @马思纯 and top domestic designers, @设计师王陶, @SIMONGAO微博, and @WECOUTURE高级订制 collaborated to promote the Pink Ribbon campaign. Pink Ribbon hashtag #粉红丝带25周年# has tracked 33.1M impressions and 110K

OLAY @OLAY is trying to maintain the buzz they created at their recent CELLSCIENCE offline event by collaborating with beauty bloggers @化妆师MK, @深夜徐老师, @优里娜  and @林志玲 in the "Small Face Challenge" campaign. In this case, post content was created OLAY's professional creative team, and not by the KOLs themselves. Hashtag #小脸挑赞# has tracked 110M impressions and 648K discussions on Weibo. The day beauty bloggers @石榴婆报告 and @Lisa的美妆日记 posted articles

Last Friday, ELLE @ELLE partnered with JD Fashion @京东时尚 for the 10th annual ELLE Style Awards. ELLE Style Awards are known as the "Fashion Oscars" of China. More than a thousand senior brand executives and fashion KOLs attended the event, including dozens of top celebrities like @angelababy, @李冰冰, and @刘雯. The event was

FENDI @FENDI opened a new boutique shop in Shanghai's IAPM shopping mall. FENDI did a fabulous job implementing an experiential marketing design into the shop which compelled visitors to self-produce content and share on social. FENDI also invited KOLs @韩东君ElvisHan and @宋祖儿lareina to attend the ribbon-cutting ceremony. Hashtage #fendiiapm# tracked 402M views and 19K discussion on Weibo. FENDI brand mentions on WeChat

Weibo Stories has obviously gained significant traction, as Weibo just moved to monetize it with short video ads. The function, released in April 2017, is similar to Instagram Stories and Snapchat. It was only available to KOLs upon release but was rolled out to everyone over a few months. Most

LUX @LUX力士 recently cooperated with top-tier blogger @安东尼 for their #陪安东尼寻香普罗旺斯# (Translation: Visiting Provence, France with Anthony) campaign. Beauty bloggers @妙琳Yukiki, @QiQi靓靓, @vivianxu1105, and @kittywenny were also invited to visit the lavender farm to promote LUX's newest lavender collection. The live streaming video from the lavender fields attracted 1.2 million viewers. Hashtag #陪安东尼寻香普罗旺斯# tracked 7.25M views and 11K discussions on Weibo.

GODIVA @GODIVA歌帝梵 recently set up a #From Bean to Box# pop-up shop in Shanghai to promote its latest #Box of Wonder# chocolate collection. The collection and pop-up shop are rainforest themed, emphasizing natural production process of Godiva chocolates. KOLs and celebrities attended the opening ceremony, including @颖儿Yinger, @郭洪奎导演, @唐晓华Nami小绵, @熊猫姐姐Papa, and @玩美miss蜜. KOL @玩美miss蜜 hosted a live stream show on

Everyone loves people that make them laugh. Ms. Yeah's @办公室小野 hilarious videos about office life hacks are comedy gold and have amassed her a 3M fan following on Weibo/Miaopai. A recent appearance on the TV variety show #HappyCamp# was great exposure, her Weibo account gained additional 300k fans this month. In one of Ms. Yeah's more recent

Kindle @Kindle中国 has more than 800K fans in Weibo. Kindle recently launched a campaign called #读不完的热爱# (translation: Endless Passion for Reading). Kindle invited bloggers and writers to create original content about their favorite books. @jolie罗晓韵, @蒋方舟, @噗嗤大叔, @蔡康永, and @吴晓波 were some of the campaign participants. Hashtag #读不完的热爱# tracked 11.63M views and 23K discussions

YSL @YSL圣罗兰美妆 is one of the most popular beauty brands in China. To stay on top of the burgeoning youth and male demographics, YSL recently cooperated with photographer @摄影师童梦, blogger @Anny_StyleOnTop, rapper @滿舒克_, and dancer @千千-CasterCrew for their "Don't Stop" campaign. The campaign had a very successful launch with hashtag #YSLDONTSTOP# tracking 100M views and 18K discussions

Hoegaarden @Hoegaarden福佳啤酒 recently hosted a groundbreaking event in Guangzhou to increase its brand awareness with millennials in China. Hoegaarden collaborated with famous artists ToMaster and Dezio Paul to design the #福佳奇趣花园集市# (Translation: Hoegaarden Flower Market). Because the event was meant to attract young Chinese, Hoegaarden leveraged the popularity of KOLs like @JK_珺, @我的旅行小马甲, @MOK莫轻浮, @早橙旅行, and @凯德来了. Hashtag #福佳奇趣花园集市#

Diesel @DIESEL星球 recently held an event in Beijing to promote the release its #Go with the Flaw# short film and crossover collection with famous Chinese singer @李宇春. The 2-minute short's gorgeous portrayal of carefree hipsters has attracted a lot of attention with young audiences. Some notable KOLs and celebrities such as @时尚主播linda, @黄靖翔, @李宇春, and @Fil小白 attended the

Miu Miu @MiuMiu and SuperELLE @SuperELLE co-hosted a product launch event for the new MIUlady handbag collection. Celebrities @钟楚曦, @王路平- and bloggers @-MAOJIAYING, @梨堀糯糯酱, and @诸葛苏佳ELLE attended the event. The event also featured a unique augmented reality experience. Hashtag #superelle风格由我# (Translation: Style by myself) gained 108M views and 1.94M discussions on Weibo. In the past week, 37 influencers mentioned Miu Miu

@小墨MO and @阿猴HOSEA love traveling. Fortunately for them, they are becoming a popular travel KOL couple. They maintain separate social accounts, each publishing unique content. Mo does a lot of live streaming and short videos, while Hosea focuses mainly on travel photography. They recently cooperated with Sino Weibo to produce a travel program called #元气大暴走# (Translation: The

Givenchy @GIVENCHY纪梵希美妆 released its latest ROUGE INTERDIT lipstick collection just in time for Chinese Valentine’s. Givenchy invited dozens of beauty KOLs to create original content featuring the collection. Some notable KOLs included @June欣, @奇奇肉丸子, @刘小宛, @Miss米啦, @玫瑰MM, @奶茶猫, and @粉粉qian. Hashtag #纪梵希唇膏情报局# generated 130M views and 66K discussions in Weibo, and brand mentions on WeChat increased over

This year, Chinese consumer electronics brand OPPO @OPPO has added KOLs to their marketing mix. Recently, OPPO invited fashion KOLs @gogoboi and @李怡霖-李10 to promote their new OPPO R11 FC Barcelona Edition smart phone. The stylish commercial received tons of engagement on Weibo. Hashtag #OPPO FC Barcelona# generated 540M views and 167.2K discussions. In the

Every year, Cartier @卡地亚 differentiates themselves from competitors by hosting truly memorable moments for couples on Chinese Valentine's Day. This year, they created a thrilling Valentine's flight experience. Couples enjoyed scenic views by helicopter and small aircraft. Bloggers @商务范范主 and @Bags包先生 took flights and created Cartier featured content to share with lovers online.

Adidas Originals @adidasOriginals released its Spring/Winter 2017 short film #Original is never finished. In the film, Adidas Originals featured visionaries from the world of music, art, skate, and sport such as @陈奕迅所长, @Jamesharden, @陈漫ChenMan, and #KendallJenner#. More than a hundred KOLs and stars attended the film's release in Shanghai, including @马思纯,

China top-notch shoe brand DAPHNE @达芙妮 recently cooperated with Opening Ceremony to create a crossover collection. A pop-up store named #PINK CRUSH号潜艇# (Translation: Pink Crush Submarine) was set up at STS @大上海时代广场STS. Many KOLs and celebrities came to the opening event, including @水原希子_Official, @盛一伦, @程晓玥YvonneChing, @张大奕eve, @toni雌和尚, @邵玉菲Sophia, @张家衣. Last week, hashtag #PINK CRUSH号潜艇#

Calvin Klein @CalvinKlein recently cooperated with Norwegian Cruise Line @诺唯真游轮 to create a sports-experience trip at sea. On the 4-day cruise, popular influencers @MissYang_蜜斯羊, @凌听雨, @Tomato_P, and @Miss米牙小姐Mia exercised in Calvin Klein's performance sports wear. Hashtag #calvinklein# generated 42.9M views on Weibo, while Calvin Klein's brand name was mentioned 20K times on

Valentino @Valentino官方微博 held a #I LOVE SPIKE# exhibition to celebrate the opening of a new store in Beijing’s high-end shopping mall SKP @北京SKP. The exhibition featured a limited edition collection celebrating Chinese Valentines Day #Rockstud Spike手袋七夕限定款#. KOLs @吉良先生 and @gogoboi, celebrities @范冰冰, @李晨, @王子文Olivia, @许魏洲ZZ, and @努力努力再努力x attended the event. Valentino was mentioned on WeChat over 2.6M times

Korean sunglass brand Gentle Monster @gentlemonsterofficial caught the attention of the public and media at the opening ceremony of their second boutique/art installation in Shanghai's IFC Mall @上海国金中心商场ifc. Many well-known KOLs attended the event such as @Anny_StyleOnTop, @Dipsy迪西, @李怡霖-李10 and photographer @鹤_男. Hashtag #gentlemonster# generated 42.5M views and 50K discussions on

Weibo's official video app Miaopai @玩转秒拍 just completed its 2017 #放肆一夏# (#Funs Summer#) short video event. This year, the event had seven focus topics like #funs workout# and #funs food#. Miaopai collaborated with 32 celebrities and more than 300 KOLs including @包贝尔, @张俪, @付辛傅, @BIGBIG张大大, @办公室小野, @鸭梨酱啊啊啊, and @-Yuk1no. The Funs Summer videos reached more than

French brand MOYNAT @MOYNAT recently held an opening ceremony for their new boutique in Chengdu's IFC shopping mall. Of course, handbag guru @Bags包先生 was there to share his expertise with Chengdu fans. But other KOLs and stars also attended, including Actress Liu Tao @刘涛tamia, @叶子LeafGreener, @六月的主儿 and @99酱. MOYNAT was mentioned 44K

Mr. Bags @Bags包先生 recently celebrated having reached 3M followers on Weibo. To thank his community, Mr. Bags ran a large giveaway campaign. The top gift was a Hermes Lindy purse. Mr. Bages tracked his campaign with hashtag #包先生的包包世界#, which generated 19.4M views. In addition, he published a short clip on Miaopai

Victoria Sport @VictoriasSecret维多利亚的秘密 recently held a ballet dance class in Shanghai. The class was taught by VS angels’ coach Mary Helen Bowers. Fashion KOLs @邵玉菲Sophia, @李喵喵_夕雪, and @念奺是陳小派老娘 attended the class and shared the experience with their followers. The topic #TrainLikeAnAngel# generated 11.8M views on Weibo.

@邵玉菲Sophia is only 25 years old but already a high-profile beauty KOL in China. She has collaborated with many international skin care and beauty brands including Sulwhasoo @雪花秀Sulwhasoo, Dior @Dior迪奥，sisley @sisley法国希思黎, and YSL @YSL圣罗兰美妆. Her recent Dior J’adore fragrance video received over 2M views on Miaopai. In another recent collaboration, she worked with YSL to

BMW’s MINI Cooper @MINI中国 launched a WeChat sales campaign exclusively promoted by KOL Becky @黎贝卡的异想世界. Becky's followers bought all 100 limited edition MINI Coopers, priced at 285K RMB, in 5 minutes. Becky is known for her high social media content-to-commerce conversion rates, but this campaign is now considered one the most

Louis Vuitton @路易威登 just released its newest fragrance collection, Les Parfums Louis Vuitton. Louis Vuitton's muse, Fan Bing Bing @范冰冰, was at the launch party in Shanghai, along with fashion bloggers @邵玉菲Sophia, @杜一妮, @Nikki-妮儿, and super models @游天翼 and @薛冬琪. Hashtag #路易威登香氛之旅# (#LV perfect scent#) generated 6.3M views and 28K

Last week, Eve @张大奕eve gave an informative and inspiring speech to the world renowned fashion journal Women’s Wear Daily (WWD). The 29-year-old entrepreneur talked about her partnership with Alibaba @阿里巴巴, China’s booming Wang Hong economy, and how she established an influencer driven brand that generated higher revenue in 2016 than Kim Kardashian’s. Eve’s next goal is to

To celebrate the launch of the new Miss Dior fragrance, Dior @Dior迪奥 organized a #Dior For Love# special event in Shanghai. Dior muse Natalie Portman, perfumer François Demachy, supermodel @何穗, fashion bloggers @时尚主播linda and @宋祖儿lareina were present at the event. This week, 95 influencers mentioned Dior in 118 posts, generating

Louis Vuitton @路易威登 has wised up and created a luxury smart watch. LV is using the hashtag #路易威登触动之旅# (translation: LV touching voyage) to promote their new smart watch collection, Tambour Horizon. The hashtag has generated 65M views and 430K discussions on Weibo and brand mentions on WeChat experienced a 1000+% spike. Fashion KOLs @Ethan-007, @angiengcl, @VERBAL, @劉大強camera_face and many others from Mainland China, Hong Kong, and Taiwan attended

NYC cosmetics brand NARS @NARS finally made its China debut. NARS had a kick-off party in Beijing's Sanlitun to celebrate the opening of stores in Beijing, Shanghai, Hangzhou, Nanjing, and on WeChat. Beauty KOLs @陈一捅就破了, @李铭泽, @三三子Coco, @王岳鹏Niko, @熊吱吱finfin and much more showed up to support the brand. Hashtag #NARS Is Coming!#

Japanese luxury beauty brand clé de Peau Beauté @CPB肌肤之钥 celebrated its Tmall store's one year anniversary. CPB had an extraordinary first year. The CPB won first place for cosmetic brands in Tmall's annual 24hr product countdown competition. To celebrate one year, CPB invited spokesman @王力宏 and China's top male fashion KOL @吉良先生 to co-live

Until now, Gucci @GUCCI had always worked with resellers to manage e-commerce sales in China. Gucci just launched an official China e-commerce website. Gucci.cn is now the official direct from Gucci e-commerce platform in China. The site contains products from current collections. WeChat and Alipay integrated payments optimize the user's purchasing experience. In the past week, 57 influencers mentioned Gucci in 73 posts, generating 5.42M RMB

Louis Vuitton @路易威登 finally opened its much anticipated pop-up shop in Beijing's 798 Art District. The Parisian luxury label cooperated with NYC's streetwear brand Supreme (no official China social accounts) to create its autumn/winter 2017 menswear collection. It seems the collaboration will be a win-win for both brands. In the past week, 47 influencers have

@Janice简妮 was an amateur photographer that loved traveling and had an eye for fashion. She now has 1.8M fans on Weibo.  Her motto "Be free, adventurous, and grateful" is a guide all travel enthusiasts can follow. Last month she was appointed the ambassador of the China-US Internet Travel Association. Recently, she has collaborated with a Las Angeles DMO and American Airlines

SK-II openly supports women's right activists that are breaking glass ceilings and fighting dated social norms in China. Recently, SK-II collaborated with @蒋欣 and @汤唯 to produce a short film called "Life Has No Limit". The film encourages women to avail themselves of ageism and pursue their dreams. The video received 17M views in just 2 days on Miaopai. Championing the emancipation of women has been an extraordinary marketing strategy for the brand. In the past week, 86 influencers mentioned SK-II in 100 posts, generating social media value in excess of 15M RMB.

Last week, Lancôme held an opening ceremony for it's ‘Declaring Happiness’ exhibition in Shanghai. Global spokeswomen Lily Collins and Taylor Hill, Chinese fashion blogger @gogoboi, @时尚主播Linda, supermodel/designer @吕燕, and beauty blogger @李东田 attended the event. Lancôme is a highly visible and well liked foreign brand in China. In the last week, 68 influencers mentioned Lancôme in 99 posts, generating 7.55M RMB in social media value.

@优里娜 was born in Beijing but grew up in Toronto. Before she was one of Weibo's Top 10 Beauty & Fashion KOLs, 优里娜 worked in PR for luxury brands. Since starting here blogger life in 2012, she has cooperated with brands like Chanel @香奈儿CHANEL, Dior @Dior迪奥, Vogue @VOGUE服饰与美容, and Marie Claire @嘉人. 优里娜 combined her business administration degree, PR background, and KOL status to launch the fashion label YEROVIS and one ofTaobo's most successful e-commerce stores. 优里娜 still works with brands and attracts audiences on new platforms, like her recent makeup tutorial collaboration with Givenchy @Givenchy紀梵希.

Last week, Adidas @adidasOriginals launched their summer event #来创一夏# in Sanlitun, Beijing. Many influencers showed up at the #adidas夏练国度# opening ceremony to share training tips with fitness enthusiasts. Among the influencers were fitness fanatic @官加荣, @XOXO粉红霏菲, Victoria’s Secrets Angel @何穗, French football star @博格巴_Pogba, and tennis champion @彭帅. The topic #来创一夏# attracted

Fendi @FENDI recently launched its charity program The China Peekaboo Project in Beijing. Influencers from all walks have collaborated in creating crossover designs. KOLs include celebrity @angelababy, supermodel @刘雯, Olympic champion @郭晶晶, journalist @杨澜, blogger @Anny_StyleOnTop, and Fendi ambassador @许魏洲ZZ. @许魏洲ZZ started a live streaming campaign on Yizhibo, attracting 16M+ views. Hashtags #FendiPeekaboo# & #Fendi许魏洲# have a combine 1B+ views.

BVLGARI @Bvlgari has had a keen eye for keeping up with China's social media advancements. The brand just launched a cooperation with Tencent's selfie app @天天P图官博 to promote its newest #Serpenti sunglasses collection. Users can use the app to try on augmented reality pair of sunglasses in 4 colors. In just 3 days, more than 1M users have tried the new BVLGARI AR feature. In the past week, 13 influencers mentioned BVLGARI in 15 posts, generating over 830K RMB in social media value.

Together with its Autumn-Winter 2017-2018 collection by #Maria Grazia Chiuri#, Dior @Dior迪奥 debuted its new limited edition Dior Moon handbag at the I Feel Blue event in Shanghai last Saturday. Some of the KOLs among the blue decorations were supermodel @何穗, fashion blogger @时尚主播Linda, and of course, the new Dior ambassadors

10 New Rules According to PARKLU's insider source at Weibo, KOL surveys, and independent testing, the following rules have been enacted. These affect all KOL marketing campaigns. 1. Link blocking to all e-commerce sites, except Alibaba properties. 2. KOL accounts need to seek permission before promoting more than one brand in a single post. 3. All posts with external links will receive a 20% media exposure penalty. 4. Posts containing plagiarized content will receive a 50% page weight penalty. 5. Posts containing long form images will receive a page weight penalty. 6. Accounts that only repost will receive a page weight penalty. 7. Posts containing a QR code will receive a page weight penalty. 8. Posts that mention WeChat will receive max page weight penalty, limited to 10% total visibility. 9. Accounts that mention a marketing, sales, or advertising businesses could receive a page weight penalty. 10. Lucky draw campaigns must use Weibo's official lucky draw function or receive a page weight penalty. During the annual 6.18 Carnival & Double 11 Festival: Only Taobao & T-Mall e-commerce links will be allowed.

@叶子LeafGreener has her own unique style and personality, living up to her motto "Live Simple, Dress Cool". In a recent collaboration, she demonstrated her bold look with @Valextra_Official's new cobalt blue handbag. LeafGreener is also an influencer industry role model. At the #InternationalStyleConference# in Chengdu, she shared insights about how to

Last week, @Levi’s celebrated the 144th anniversary of its iconic 501 Jeans. In tribute to this milestone, the legendary denim label promoted a limited edition 501 jean in an O2O live-streaming campaign withTmall. Big-name musicians like @李荣浩 were invited to @MAOLivehouse in Shanghai to throw a party for American denim lovers. KOL's promoting Levi’s 501 anniversary generated more than ¥2m yuan in social media value.

MIULady's @MIUMIU new super cute handbag is a hot topic with fashion KOLs. On Wednesday, MIU MIU launched a #miulady# pop-up at Shanghai's IFC shopping mall. Celebrities and bloggers alike showed their supports, among them, were @Anny_StyleOnTop & @叶子LeafGreener. Next popup shop is in Hong Kong, though dates confirmed. This week 30 influencers mentioned MIU MIU in 38 posts generating $2.3M USD in social media value.

It's a big year for Dior, as the brand is celebrating its 70th anniversary. Dior @Dior迪奥  evening gowns again graced this year's Cannes Film Festival red carpet. Chinese celebrity Yang Ying @Angelababy was selected to be the brand's China Ambassador. To top it all off, the hot TV China drama Ode

Mr. Bags A few days ago, Mr. Bags shot a special 5.20 video for his Weibo fans. 520 in Chinese sounds like I love you, and so the day has become popular with lovers. Mr. Bags 2 mins Miaopai video that introduced five types of bags that guys can buy for their girlfriends has received more than 440K views. Recently, he joined Victoria Beckham’s beauty collection launch in Shanghai and was invited for a Gucci preview in Taipei.

Jimmy Choo just invited 9 KOLs to their annual highlight Choo travels event in Maldives last month, featuring China KOLs Mr. Bags, Anny Fan and Yvonne Ching. They soaked up the sunlight and had lots of tropical fun with Jimmy Choo Pre-Fall 17 Collection.