Daily Insights

/Daily Insights

February 2019

Bilibili Influencer (KOL) Marketing

By | 2019-02-28T10:54:45+00:00 February 28th, 2019|

Brands can now use PARKLU to run influencer (KOL) marketing campaigns on Bilibili. Use PARRKLU's Search Engine to discover 800+ Bilibili influencers (KOLs) across fashion, beauty, travel, health & fitness, child & parent, home & design, automotive, and other categories. PARKLU Analytics gives brands access to Bilibili KOLs' reach, engagement,

January 2019

Ember Uses Influencers as Key Entry Strategy

By | 2019-02-11T12:10:12+00:00 January 29th, 2019|

Ember, the world's first temperature control mug, started selling in the China market three months ago. To generate awareness among Ember's target audience, the brand has run three product seeding influencer campaigns. The campaigns' theme focused on creating an exquisite morning routine and targeted users on Weibo and Xiaohongshu with top-tier,

October 2018

L’OREAL teams up with KOLs to celebrate Halloween

By | 2018-10-31T14:48:11+00:00 October 31st, 2018|

L’OREAL@欧莱雅美发 recently released a new product COLARISTA , which can give your cool hair color just in one minute. L’OREAL invited beauty KOLs @VK大魔王, @扇子NO_FAN_NO_FUN, @虫虫chonny to create short videos with new product COLARISTA . During the promotion period, the campaign’s Weibo hashtag #欧莱雅玩色派# has tracked 46M impressions and 252K

LUX botanicals employed KOLs to visit headquarter

By | 2018-10-31T14:41:57+00:00 October 31st, 2018|

@LUX力士 recently launched new product LUX botanicals. In October, LUX力士 create a pop-up store in Shanghai Joy City, invited celebrity @angelababy to attend the event. In August, LUX invited influencers like @Alex是大叔 ,@Kakakaoo- to visit their London headquarter and shoot a short video to promote the new products on T-mall

September 2018

厨娘物语c小鹿 is a China Food KOL with Passion

By | 2018-09-19T13:32:32+00:00 September 19th, 2018|

A few years ago, @厨娘物语c小鹿 began sharing her life through food. Her cooking tutorials videos are beautifully shot and easy to follow. In addition to her superb cooking skills,  @厨娘物语c小鹿 has a gentle character that conveys a true passion for food. In May this year, she was honored with the Spanish National Friend award. Her personal Weibo hashtag #厨娘物语# has

My LA MER Story” China Campaign

By | 2018-09-17T11:51:55+00:00 September 17th, 2018|

LA MER @LAMER海蓝之谜 recently released a series of short videos titled "My LA MER Story". The videos featured brand ambassador @钟楚曦, olympian @AlexHuaTian华天, designer @设计师兰玉, and dancer @唐诗逸Sherry. LA MER also collaborated with influencers like @小五月狂想曲, @可涵lyn, @LU一丝, @李佳迅Sue, and @孙一冰_ to promote the My LA MER Story campaign on social media. LAMER held a prize giveaway campaign on Weibo with hashtag #修护奇迹的奥秘# tracking 49.27M impressions and 30K discussions.

Elizabeth Arden Taps Into Chinese Skincare Influencers

By | 2018-09-14T12:03:28+00:00 September 14th, 2018|

Elizabeth Arden @红门雅顿 recently debuted a new moisturizing gel in China. Many skincare influencers such as @momo酱也是徐老师, @手边巴黎urruolan, @毛毛迅, and @美少女Lisa酱 were enlisted to share their opinions about the product. Elizabeth Arden’s official Weibo account held a luck draw campaign to encourage fan engagement. The campaign's Weibo hashtag #橘灿救我# has tracked 55.47M impressions and 30K discussions.

China Beauty KOLs Love Armani Beauty’s Foundation

By | 2018-09-12T16:02:45+00:00 September 12th, 2018|

Armani Beauty @阿玛尼 recently released a new foundation collection. Chinese actress @江疏影 was selected as the product's ambassador. Many China beauty KOLs like @VK大魔王, @陈林夕_Miko, and @我就爱墨迹 @尤马马 participated in the product launch campaign. During the promotion period, Armani's WeChat Index score increased 107%. The campaign's Weibo hashtag #阿玛尼粉气垫# tracked 220M impressions and 70K discussions.

Kiehl’s Product Launch Event in Shanghai with Beauty Influencers

By | 2018-09-05T13:35:34+00:00 September 5th, 2018|

Kiehl’s @Kiehls家的骨头先生 launched a new product and held a skin care forum in Shanghai. Actress @张雨绮 attended the event, along with beauty influencers @彩妆小兔几, @梳子爱美, and @坏坏的瓶子宝宝Anita. Hundreds of influencers like @周米儿 and @唐艺然 Emma promoted Kiehl’s new product across Chinese social media. The campaign's Weibo hashtag #发热精华# tracked 44.17M impressions and 30K discussions.

Dyson x Grazia Co-branding with Influencers

By | 2018-09-03T12:27:06+00:00 September 3rd, 2018|

Dyson @Dyson戴森 recently ran a co-branding campaign with Grazia @红秀GRAZIA to promote its latest compact vacuum cleaner. Celebrities @Jeffrey董又霖, @邓莎, and @魏大勋 were joined by influencers like @原来是西门大嫂, @叫我大表哥好吗好的, and @檀圆舞 to promote the new vacuum across social media. The campaign's Weibo hashtag #灰常重要# tracked 61M impressions and 270K discussions.

August 2018

Herborist Celebrates it 20th Anniversary with Influencers

By | 2018-08-31T11:43:43+00:00 August 31st, 2018|

Herborist @佰草集herborist launched a limited edition gift box to commemorate its 20th anniversary. The gift box is quite special as it was created by a Hermès designer and includes Herborist's first fragrance produced by a famous French perfumer. Herborist had actor @李易峰 as the face of the marketing campaign and invited a host of influencers like @是VC呀, @芒果的妆间, @陈轻歌, and @七爷Jessi to promote across social

Meet a Shanghai-based French Influenced Lifestyle Influencer

By | 2018-08-29T14:36:59+00:00 August 29th, 2018|

@三木三木呢 is a Shanghai-based lifestyle influencer. Her content touches on fashion, beauty, and travel. She admires French elegance and this influences her personal style. @三木三木呢 often travels with her Mother around the world and they are featured together in many of her posts. Her Weibo hashtag #三木穿搭# has tracked 87.91M impressions and 50K discussions.

Tom Ford Tanabata Gift Box Promoted with Beauty Influencers

By | 2018-08-27T13:05:46+00:00 August 27th, 2018|

Tom Ford @TOMFORD汤姆福特 released a limited edition gift box for the Japanese midsummer festival, Tanabata. The gift box contains a bottle of White Suede perfume and #16 Scarlet Rouge lipstick. Many beauty influencers including @CherryGun陈星如, @朱洁静_久而久, @原来是西门大嫂, and @ Sus十四十四 shared the gift box across social media. Tom Ford's gift box campaign Weibo hashtag #TF白麝香# has tracked 10M impressions and 40K discussions.

屁屁出刊 is a Charming Lifestyle Blogger with Her Own Unique Style

By | 2018-08-24T13:22:46+00:00 August 24th, 2018|

Pipi @屁屁出刊 is a lifestyle blogger and live streamer on Weibo and Yizhibo. Pipi is known for her high-quality pictures, humor, and vivid personality. She covers a diverse range of topics like fashion, skincare, travel, and food. Pipi does not blindly follow the most popular fashion trends, instead, she explores fashion, creating her own unique

MG Promotes with Fashion Influencers to Give Away an SUV

By | 2018-08-22T19:20:32+00:00 August 22nd, 2018|

Car manufacturer, MG @上汽集团MG名爵 recently held an event in Shanghai to promote its latest SUV. Actor @张双利 and several fashion influencers, including @周大静, @博妞_Bonny, @澄澄ok的, and @米颜R attending the event. MG also held and O2O sweepstakes to win a new SUV. The campaign's Weibo hashtag #荷尔蒙YOUNG本# tracked 330M impressions and 50K discussions.

JoMalone Promotes New Tmall Store & Fragrance with Influencers

By | 2018-08-20T11:19:13+00:00 August 20th, 2018|

Jo Malone London @JoMaloneLondon祖玛珑 recently launched a Tmall store and released a Poppy Delevingne inspired fragrance called Queen of Pop. Jo Malone promoted the new Tmall store and fragrance on social media with brand ambassador @田喜碧Hebe and a host of fashion and beauty influencers like @深夜徐老师, @Dipsy迪西, @尼可, and @优里娜. The campaign's Weibo hashtag #寻香祖玛珑# has tracked 110M impressions and

KFC Chicken Taco in China Promoted by Food KOLs

By | 2018-08-15T13:35:39+00:00 August 15th, 2018|

KFC @肯德基 just premiered chicken tacos in China! KFC promoted the chicken tacos with megastars @TFBOYS-王源 and @朱一龙 and threw a chicken taco party. Many food KOLs like @锅包肉博士, @鼹鼠的萝卜, @Gdragon小跑腿, and @玉米酱罐头 attended the party and shared on social media. KFC's Weibo campaign hashtag #一口就疯狂# tracked 500M impressions and 7.29M comments.

Clinique’s Lastest Product is a Hit on Xiaohongshu with Beauty KOLs

By | 2018-08-13T13:28:20+00:00 August 13th, 2018|

Late last month, Clinique @倩碧 launched it's latest skincare product called Dramatically Different Hydrating Jelly. The product has become quite popular on Weibo and Xiaohongshu with the help of Fashion and Beauty KOLs like @优里娜, @玉米酱罐头, @瑞希希大爷, and @深夜徐老师. Clinique's Weibo campaign hashtag #小黄油透明了# (translation: butter has become transparent) has tracked 20.37M impressions and 20K discussions.

Travel vlogger 小墨MO Captures the Wonder of Travel

By | 2018-08-10T12:26:11+00:00 August 10th, 2018|

Self-taught videographer @小墨MO and her boyfriend, a photography major, @阿猴HOSEA host a travel video blog called “元气大暴走” (translation: walk with vitality). They share photography tips and travel advice, but it is their ability to discover and capture the wonder of traveling that sets them apart. @小墨MO is truly outgoing and maintains a close relationship with followers, she even hosts private offline meetups

Kappa Showcases 2018 222 BANDA Collection at Beijing Event

By | 2018-08-08T11:23:18+00:00 August 8th, 2018|

Kappa @Kappa held a live event at the INXX COHERE store in Beijing to showcase its 2018 Autumn/Winter jumpsuit collection called 222 BANDA. Many leaders in China's fashion scene attended the event. Fashion KOLs like @猫屎弟弟 and @Awesomethings promoted the new collection Weibo with hashtag #天生王炸 C位出道#. The campaign's Weibo hashtag has tracked 39.7M views and 180K discussions.

Guerlain Employed Beauty KOLs to Promote Across Social Media

By | 2018-08-06T12:58:52+00:00 August 6th, 2018|

Guerlain @Guerlain法国娇兰 debuted 10 new fragrances this summer. To promote the fragrances, Guerlain employed Beauty KOLs like @东瓜嘀嘀, @斯诺依花姑娘, @梨薇Livy, and @吱儿吱儿吱  to create content across social media. Guerlain also held a giveaway, gifting perfumes to KOLs' fans. During the promotion period, Guerlain’s WeChat Index ranking increased 526% and the campaigns Weibo hashtag #秘密花园城游记# tracked 17.09M views and 17K discussions.

Adidas x GuCycle Campaign Features Fitness Bloggers

By | 2018-08-03T11:51:58+00:00 August 3rd, 2018|

Adidas @adidasWomen collaborated with bicycle studio GuCycle  @GUCYCLE to launch a summer exercise campaign in Shanghai. Adidas employed actress @張鈞甯, fitness blogger @Innereal, and fashion KOLs @七爷Jessi and @白晓萌_小布 to endorse its most popular sports bra. During the promotion period, Adidas' WeChat Index increased 715%. The campaign's Weibo hashtag #撬动极限, 有我撑你# has tracked 930K impressions and 722 discussions.

The Beauty of Motherhood with KOL 檀圆舞

By | 2018-08-01T13:37:42+00:00 August 1st, 2018|

@檀圆舞 is a beauty, fashion, and mommy KOL on WeChat, Weibo, Yizhibo, and Meipai. @檀圆舞 started her blogger life in 2004 by sharing skin care product reviews. Her unique take on beauty and fashion soon gained her a significant following, she was especially popular for her “super skin care mix-and-match” content. In 2014, she became a

July 2018

Vivo Releases X21 Night Purple Edition with Fashion KOLs

By | 2018-07-30T11:29:09+00:00 July 30th, 2018|

Vivo @vivo released their X21 phone with a new color, Night Purple. Vivo collaborated with Grazia @红秀GRAZIA to create a Vivo X21 Night Purple themed party on The Bund in Shanghai. Vivo invited fashion KOLs @赤坂沙世, @CherryGun陈星如 ,@张家衣, @Nikki-Min, and @AvaFoo and the star @周冬雨 to endorse the X21's new color edition. Vivo's WeChat Index increased by 223.96% on the day of the X21 pre-order launch, and the