Adidas X UCCA Lab

Adidas launched a crossover promotion with UCCA Lab for its new winter products.

• @陈康纳_, @施沛岑carol and other four KOLs were invited to shoot short promotional videos for the new Adidas series.
• More than half of the 37 KOLs participating in the event have 100K+ followers.
• The brand arranged several offline stores and brought the concept of “Kaleidoscope Winter Fantasy” from the online live show to the offline retail experience, attracting customers to return to the store. @奶茶猫, @喵晶晶是喵大宝 and many other KOLs went to the offline stores and posted for this campaign.
• In this event, only 35% of KOL posts had a fan interaction rate that successfully exceeded their average fan interaction rate in the past three months.
• The campaign has tracked more than 170M impressions on Weibo via #羽绒不服#.