Last week, Jo Malone @JoMaloneLondon祖玛珑 invited @Anny__Fan and @Dipsy迪西 to their experiential marketing driven “Idea Store” in Beijing’s Sanlitun for the launch of a limited edition Christmas collection. In Chengdu, fashion blogger @程晓玥YvonneChing attended their Christmas party. With the help of fashion and beauty bloggers @尤马马, @浪里小草莓, and @是VC呀, hashtag #缤纷圣诞,献礼狂欢# tracked 42.6M impressions and 6.7K discussions on Weibo. Last week, Jo Malone brand mentions on WeChat experienced a 20K% increase, peaking at 2.2M mentions in a single day. In the last two weeks, 47 KOLs mentioned Jo Malone.