Unicharm released limited edition diaper packaging celebrating the Beijing Palace Museum’s 600th anniversary. Parenting KOLs such as @安小包AnAn, and @奶爸练习生 were engaged to share baby care tips. @郑印灏Yinhoo achieved the highest Media Value among all collaborating KOLs. His Douyin post featured how fathers and sons can have fun getting ready to go out together. This campaign’s Weibo hashtag #皇家佑肌萌兽降世# tracked over 140M impressions.