Recently, many WeChat users received invitations to start creating short-videos on WeChat's new Channels feature. We had written an article "WeChat Channels: will the new feature disrupt short-video incumbents" , but since then, one of PARKLU's writers, who is also a WeChat KOL, Grace Tao has been testing the waters.
Some people may have noticed a new feature in their WeChat "Discover" tab called "Channels". With WeChat Channels, users can explore media accounts, videos from stars and bloggers, all from users that are not in their contacts. If you were as curious as I was after finding the feature,
Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. By understanding what exactly this esoteric concept refers to, who is using it and how it works, brands can start winning the
With 2019 rapidly drawing to a close, brands and marketers should be looking ahead to 2020 and formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year. 1. Influencer marketing will be more popular—and more
Over the past year, we have frequently mentioned the emerging phenomenon of Chinese KOL brands — KOLs who turn the traditional sponsored-post model of KOL sales campaigns on their head by manufacturing and selling their own products specifically created for their audience. This model proved extremely effective last 11.11 Singles
You can’t deny Weibo and WeChat KOL marketing in China is red hot. For any brand hoping to succeed in China, KOLs are hands-down the best method out there. Yet many brands don't work with them because Weibo and WeChat KOL marketing costs are a total enigma. Brands can’t make heads or tails
Wang Hong (网红) know something about future WeChat social search optimization that you don't, and it's a game changer that's only going to increase the ubiquity of their content. Have you ever heard of SSE (Social Search Engine)? The biggest shift in consumer behavior in China right now is this: people