What Brands Need to Know About WeChat Channels Marketing?

Recently, many WeChat users received invitations to start creating short-videos on WeChat's new Channels feature. We had written an article "WeChat Channels: will the new feature disrupt short-video incumbents" , but since then, one of PARKLU's writers, who is also a WeChat KOL, Grace Tao has been testing the waters.

WeChat Channels: A New Chinese Short Video App Contender?

The Chinese short video app is one of the largest digital phenomenons of 2020. WeChat, a communications-focused SNS platform, appears to be broadening its horizons with a new feature intended to mark its entry into the short video scene. Some users may have noticed a new feature in their WeChat

Tapping the Power of KOCs with “Private Traffic”

"Private traffic" is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. By understanding what exactly this esoteric concept refers to, who is using it and how it works, brands can start winning the

10 KOL Marketing Trends in China for 2021

With 2020 rapidly drawing to a close, brands and marketers should be looking ahead to 2021 and formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year. 1. Influencer marketing will be more popular—and more effective

WeChat Mini-Programs Revolutionising KOL Sales Campaigns

Over the past year, we have frequently mentioned the emerging phenomenon of Chinese KOL brands — KOLs who turn the traditional sponsored-post model of KOL sales campaigns on their head by manufacturing and selling their own products specifically created for their audience. This model proved extremely effective last 11.11 Singles

Weibo and WeChat KOL Marketing Costs

You can’t deny Weibo and WeChat KOL marketing in China is red hot. For any brand hoping to succeed in China, KOLs are hands-down the best method out there. Yet many brands don't work with them because Weibo and WeChat KOL marketing costs are a total enigma. Brands can’t make heads or tails

Wanghong Dominate WeChat Social Search Optimisation

Wanghong (网红) know something about future WeChat social search optimisation that you don't, and it's a game changer that's only going to increase the ubiquity of their content. Have you ever heard of SSE (Social Search Engine)? The biggest shift in consumer behavior in China right now is this: people

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