China Social Networks

/China Social Networks

Weitao KOLs Reinvent Taobao & Tmall Social Commerce

By | 2018-06-21T19:14:24+00:00 June 21st, 2018|E-commerce, Weitao|

Social commerce refers to the integration of social media and e-commerce, which is a growing trend in China. Alibaba, with their popular e-commerce live-streaming platforms Taobao Live, Tmall Live, and recent investment in popular cross-border commerce platform Little Red Book (Xiaohongshu), is at the forefront of social commerce. And now

New Chinese Social Media Platforms’ Rules Raise KOL Marketing Costs

By | 2018-03-15T11:53:51+00:00 March 10th, 2018|China Social Networks, Douyin, KOL Marketing, Meipai, Weibo|

KOL marketing is hot in China, and it's only getting hotter. Local consultancy Analysys International projected that the China influencer economy will be worth over $15.5 billion this year. From frequently talked-about Weibo and WeChat KOLs, to those on other smaller Chinese social media platforms such as Meipai, RED, and Douyin,

Wechat Mini-Programs Revolutionize KOL Sales Campaigns

By | 2018-03-15T12:01:39+00:00 December 29th, 2017|China Social Networks, Marketing Strategy, ROI, WeChat|

Over the past year, we have frequently mentioned the emerging phenomenon of Chinese KOL brands — KOLs who turn the traditional sponsored-post model of KOL sales campaigns on their head by manufacturing and selling their own products specifically created for their audience. This model proved extremely effective last 11.11 Singles

Big Brands Use Douyin to Reach China’s Gen Z Consumers

By | 2018-04-08T22:46:16+00:00 December 15th, 2017|China Social Networks, Douyin, Millennials|

As the major Chinese social media platforms Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are starting to turn to smaller platforms like Douyin for social media campaigns that target China's Gen Z consumers. Douyin is a Musical.ly

Weibo is NOT China’s Twitter!

By | 2018-03-15T12:31:16+00:00 October 19th, 2017|Weibo|

Western media and some "China experts" need to stop referring to Weibo as China’s Twitter clone. While Weibo might have started out as China’s Twitter when it launched in 2009, it has transformed itself into something completely different than its predecessor. In the process, it’s absorbed features from many different

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