China Social Networks

Home/China Social Networks

Double 11 2020: What Brands and Marketers Need to Know

Alibaba’s Double 11 2020 events racked up a record-breaking RMB 498 billion  in sales this year, almost doubling last year’s total. KOLs and celebrity influencers played a key role in driving sales to those new heights, with brands spending more than ever on partnerships. The main reason this year’s sales

China Influencer Campaign Case Study: Proya’s Bubble Mask

Proya’s Bubble Mask has epitomized the potential of social media marketing and social commerce in a way few other products have in recent years. The quirky mask’s runaway success is an outstanding example of how brands can deploy a multi-pronged marketing strategy to create incredible demand for a new product,

China’s GenZ are Hooked on Bilibili’s Conversational Content

Short videos and live-streaming are where so much of the excitement and investment in Chinese social marketing is right now, but content that invites co-creation is a specific niche within those categories. And it’s one that delivers impressive returns in terms of engagement, especially on Bilibili. The culture of Bilibili:

China’s Video Platforms Are in a Battle for KOLs’ Content

You could be forgiven for assuming that an audience of 1.4 billion would divide up nicely between China's short video platforms, giving everyone sufficiently healthy audience figures to put in front of advertisers and keep business growing. But, of course, that’s not how it works in practice. Every tech company

Little Red Book (Xiaohongshu) SEO Manual for KOL Marketing

Little Red Book maintains a stable position in the buyers’ journey of 18 to 35-year-old Chinese females. The brands that know exactly how to conduct SEO in Little Red Book KOL marketing campaigns have a distinct advantage influencing the buyers’ journey of this highly-valuable demographic. This Little Red Book (Xiaohongshu)

The Importance of Building a Brand UGC Flywheel in China

Most marketing campaigns are missing a flywheel effect that adds the potential for unbounded returns. The flywheel effect we will talk about in this article is brand user-generated content (UGC) and its unbounded returns are compounding retention loops. Luckily for brand marketers, social media provides ample opportunity to leverage brand UGC

KOL Diaries VOL.9 | @Lily: A week in the life of designer and KOL

  Fashion designer and blogger @李玄 Lily (Li Xuan) shares in our 9th installment of KOL Diaries how she balances her schedule between work, play, and being a mother.   Fashion Blogger | @李玄Lily Place: Shanghai Occupation: Fashion Designer&Blogger Platforms: Weibo, WeChat, Oasis, Xiaohongshu A graduate from the Department of Fashion Design

How to Reach Chinese Young Consumers with Bilibili

By now, most people have probably seen the Bilibili’s “The Next Wave” video, narrated by actor He Bing. The 2.5-minute-long ad about Chinese Young Consumers (Gen Z) divided public opinion, but the promotional piece does a decent job of highlighting the characteristics of Bilibili and its users. Generation Z refers to

Top Douyin Marketing Tips for F&B Brands

Eating is an obsession in China, and that’s reflected in the abundance of food and drink content on Chinese social media platforms—especially Douyin. Brands in the F&B space can capitalize on the popularity of their niche if they approach KOL marketing the right way. Let’s take a look at some

What Brands Need to Know About WeChat Channels Marketing?

Recently, many WeChat users received invitations to start creating short-videos on WeChat's new Channels feature. We had written an article "WeChat Channels: will the new feature disrupt short-video incumbents" , but since then, one of PARKLU's writers, who is also a WeChat KOL, Grace Tao has been testing the waters.

Go to Top