China Social Networks

/China Social Networks

What is Tmall & Taobao Influencer Marketing?

By | 2019-01-04T17:03:10+00:00 January 4th, 2019|E-commerce, Weibo|

If there's one event of the year that makes marketing on Tmall and Taobao a no-brainer, it's Singles' Day. Brands that participated in the Singles' Day Global Shopping Festival under Alibaba Group last year were in for a treat—the annual discount holiday reached a whopping 213.5 billion RMB in total

Weitao KOLs Reinvent Taobao & Tmall Social Commerce

By | 2018-06-21T19:14:24+00:00 June 21st, 2018|E-commerce, Weitao|

Social commerce refers to the integration of social media and e-commerce, which is a growing trend in China. Alibaba, with their popular e-commerce live-streaming platforms Taobao Live, Tmall Live, and recent investment in popular cross-border commerce platform Little Red Book (Xiaohongshu), is at the forefront of social commerce. And now

What is Retailtainment & Why has Amazon fallen behind China?

By | 2018-08-16T13:02:34+00:00 April 5th, 2018|E-commerce, Influencer Marketing, Xiaohongshu|

As ad-supported media content declines globally, media companies and brands scramble to find solutions to make up lost profits. Chinese companies have found theirs, and it blurs the line between content and commerce. It’s called retailtainment. In the West, platforms like Instagram and Snapchat are actually starting to follow China's lead by

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