China Social Networks

/China Social Networks

The Importance of Building a Brand UGC Flywheel in China

By | 2020-08-10T17:02:48+00:00 August 10th, 2020|China Social Networks, Marketing Strategy, Retention Marketing|

Most marketing campaigns are missing a flywheel effect that adds the potential for unbounded returns. The flywheel effect we will talk about in this article is brand user-generated content (UGC) and its unbounded returns are compounding retention loops. Luckily for brand marketers, social media provides ample opportunity to leverage brand UGC

KOL Diaries VOL.9 | @Lily: A week in the life of designer and KOL

By | 2020-06-09T11:23:41+00:00 May 26th, 2020|KOL Marketing, Weibo|

  Fashion designer and blogger @李玄 Lily (Li Xuan) shares in our 9th installment of KOL Diaries how she balances her schedule between work, play, and being a mother.   Fashion Blogger | @李玄Lily Place: Shanghai Occupation: Fashion Designer&Blogger Platforms: Weibo, WeChat, Oasis, Xiaohongshu A graduate from the Department of Fashion Design

How to Reach Chinese Young Consumers with Bilibili

By | 2020-05-25T10:49:44+00:00 May 25th, 2020|Bilibili, Gen Z|

By now, most people have probably seen the Bilibili’s “The Next Wave” video, narrated by actor He Bing. The 2.5-minute-long ad about Chinese Young Consumers (Gen Z) divided public opinion, but the promotional piece does a decent job of highlighting the characteristics of Bilibili and its users. Generation Z refers to

Trending Beauty Hashtags on Little RED Book

By | 2020-02-14T14:25:20+00:00 February 14th, 2020|Beauty, Xiaohongshu|

Little RED Book (aka RED or Xiaohongshu) is one of China’s go-to platforms for beauty KOLs and brands looking to develop communities. Fortunately for beauty brands and KOLs, the platform seems to have rebounded since being pulled off app stores for 3 months in mid-2019. We expect the platform to continue