China Social Networks

/China Social Networks

10 KOL Marketing Trends in China for 2020

By | 2019-11-08T15:29:30+00:00 November 8th, 2019|Douyin, E-commerce, Gen Z, Influencer Marketing, KOL Marketing, Live Streaming, Marketing Strategy, Micro-influencers, WeChat|

With 2019 rapidly drawing to a close, brands and marketers should be looking ahead to 2020 and formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year.   1. Influencer marketing will be more popular—and more

Meituan-Dianping: The Platform Travel Marketers Shouldn’t Miss

By | 2019-10-28T12:43:46+00:00 October 28th, 2019|KOL Marketing, Meituan-Dianping|

The KOL darling Xiaohongshu is not the only review platform that's drawing influencers in droves and worthy of KOL marketers' attention. Meituan-Dianping is a “super app” widely known for its ecosystem of food delivery services, ride-hailing, cinema ticket reservations, and more, but it's also responsible for helping restaurants, shops, and travel

In-video Search: A New Opportunity for Influencer Marketing on Douyin?

By | 2019-10-14T10:18:28+00:00 October 14th, 2019|China Social Networks, Douyin, Influencer Marketing|

Video-sharing app Douyin (known as TikTok outside China) is trialing a new function that allows users to perform in-video search. Some observers have raised concerns about how in-video search function, combined with the facial recognition technology built into the system, could be detrimental to users’ privacy. Marketers, meanwhile, will be

E-Commerce Content Marketing: A 2020 China Trend

By | 2019-09-15T15:55:56+00:00 September 6th, 2019|E-commerce, Weibo|

Weibo recently announced that its native live streaming platform, Yizhibo, will be rolling out Taobao integration. While the development is big news in its own right, it also underscores the momentum driving e-commerce content marketing and what is going to define media, marketing, and retail trends for China in 2020.

How Influencers Use Xiaohongshu: 3 RED KOLs Share Tips

By | 2019-02-20T15:01:58+00:00 February 16th, 2019|Influencer Marketing, KOL Marketing, Xiaohongshu|

Xiaohongshu (Little RED Book) is arguably one of the hottest platforms of 2019 and should be included in every brand's influencer marketing strategy. Not quite the cross-border e-commerce platform that many marketers predicted it would be, and not quite the review space once claimed by the likes of Dianping, Xiaohongshu