Double 11 2020: What Brands and Marketers Need to Know
Alibaba’s Double 11 2020 events racked up a record-breaking RMB 498 billion in sales this year, almost doubling last year’s total. KOLs and celebrity influencers played a key role in driving sales to those new heights, with brands spending more than ever on partnerships. The main reason this year’s sales tally eclipsed Double 11 2019 was that this year’s event
2021 KOL Marketing in China: 4 Industry Predictions
With the finishing line in sight for 2020, brands are preparing for a new year and trying to forecast what the 2021 KOL marketing in China landscape will look like. Of course, COVID-19 made this year unlike any other, but some of the fallout from the pandemic merely reflected an acceleration of trends that were already in motion – consolidating
Launchmetrics acquires PARKLU
Launchmetrics acquires PARKLU, the premier influencer analytics platform in China, strengthening its Brand Performance Cloud to create the industry’s only global solution to measure brand equity Together, they will expand the company’s Media Impact Value™ algorithm to establish a comprehensive metric that benchmarks brand initiatives in the East & West NEW YORK (November 17, 2020) – Launchmetrics, the leading Brand Performance Cloud for
China Influencer Campaign Case Study: Proya’s Bubble Mask
Proya’s Bubble Mask has epitomized the potential of social media marketing and social commerce in a way few other products have in recent years. The quirky mask’s runaway success is an outstanding example of how brands can deploy a multi-pronged marketing strategy to create incredible demand for a new product, making it a must-have. In this case, Douyin was the
Taking Advantage of Multi-level Marketing MLM in China
Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, and brands and platforms have to be extremely cautious to stay on the right side of the law. The trouble with the MLM industry is that although the regulations seem pretty specific about where the red lines are, MLM in practice
The Health of China’s KOL Industry After COVID-19
What does the future hold for China's KOL industry after COVID-19? Influencer marketing has been one of the defining success stories of the past decade in marketing around the world. In China alone, one 2018 report placed the value of the KOL marketing industry at over RMB 100 billion, and the sector has only matured and expanded since then. However,