Beauty KOL Catalog Featuring China’s Top Beauty Influencers
The following are excerpts were taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Beauty KOL Catalog contains articles from China's top beauty influencers and provides
Forget direct ROI to focus on break-even KOL Marketing
It’s understandable that for some brands, the potential of KOL marketing in China is hard to grasp, or simply difficult to justify. Marketers like to measure ROI via reliable metrics like pays per click or direct conversions from an ad campaign. “That's not actually what KOLs are best at,” says PARKLU CMO Elijah Whaley. “If you think about what a
China Marketers Should Watch These 5 Social Media Apps
Chinese social media is at a crossroads. WeChat and Weibo have long set the standard for integrating communication, social engagement, brand promotion, and e-commerce. As video has grown in importance, Douyin and iQiyi have also flourished. While these broad-based platforms will remain the social spaces where China marketers can partner with KOLs to reach an epic volume of consumers, the
4 Steps to Sponsoring Vloggers in China
Vloggers in China has become so pervasive that even short-video platform Douyin extended video time limits to capitalize on the trend. According to a June 2018 report from China Internet Watch, Chinese adult consumers spend 58 minutes consuming online videos on mobile per day, while a 2019 study on digital in China from social media marketing agency We Are Social revealed that 89 percent
Foreigner KOL Catalog Featuring China Top Influencers
The following are excerpts taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Foreigner KOL Catalog contains articles from China's top influencers and provides access to
Will Douyin Survive? The Drawbacks of Viral Video Apps
Viral video sharing app Douyin (known internationally as TikTok) has been among China’s most talked about social platforms of the past year or two. Yet amid all the hype, some are voicing doubts about viral video apps' long-term prospects as China's social video landscape undergoes future shifts. Douyin's popularity is Undeniable Douyin's popularity at present isn't just in China—according to a