Video-sharing app Douyin (known as TikTok outside China) is trialing a new function that allows users to perform in-video search. Some observers have raised concerns about how in-video search function, combined with the facial recognition technology built into the system, could be detrimental to users’ privacy. Marketers, meanwhile, will be keenly observing the ways Douyin users respond to in-video search,
According to research carried out last year by Kantar Group, China's Generation Z will account for 40 percent of all Chinese consumers by 2020. This cohort is likely to be the most free-spending, savvy generation of consumers that China has ever seen, and that makes them an enticing prospect for brands and marketers, which makes Gen-Z influencers in China valuable.
The following are excerpts taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Fashion Influencer Catalog contains articles from China’s top influencers and provides access to
Weibo recently announced that its native live streaming platform, Yizhibo, will be rolling out Taobao integration. While the development is big news in its own right, it also underscores the momentum driving e-commerce content marketing and what is going to define media, marketing, and retail trends for China in 2020. Live Streaming & E-commerce Content Marketing The Yizhibo-Taobao integration is
The likes of Versace and Coach are just the latest brands to have sailed into choppy waters, thanks to the recent PR crisis in China that are the stuff of marketers’ nightmares. Generally, the coverage around these scandals has tended to focus on the specifics of what sparked the outrage, how the brand came under fire and from whom, and
For most brands, approaching influencer marketing for the first time is a daunting task as there are so many influencer marketing scams used in China. Leveraging the power of influencers to reach and intended audience can be a minefield for inexperienced marketers, and getting it wrong is often costly in terms of both time and money. Many brands hire influencer