Q&A | 10 Things You Need To Know About XiaoHongShu Marketing
XiaoHongShu (小红书), which literally translates as “little red book,” has experienced a few twists and turns over the past year and Xiaohongshu marketing has been a hot topic. After the platform was pulled from Chinese app stores in July 2019, the effect was staggering—monthly active users fell from 93 million in June 2019 to 72.88 million in October 2019. However, by November
How to Prepare For China’s E-commerce Shopping Festivals: A Platform-Based Guide
By now, most marketers working in the China market will be aware of the massive potential for brands in blockbuster e-commerce events like Alibaba’s Singles’ Day (November 11) or Double Twelve (December 12). A 2018 study by Nielsen found that a whopping 94 percent of online consumers in China had bought something during Singles’ Day sales. Meanwhile, 81 percent of
Top Five KOL Marketing Case Studies of 2019
As the year ends, what results have you seen from KOL marketing in 2019? Have you had any breakthroughs? Any regrets? What have you learned from your experiences? what are the good KOL marketing case studies in 2019? A year passes quickly, so it's important to have a moment of reflection as it comes to an end, in order to
8 Ways E-commerce Influencers Court Consumers in China
For most brands, e-commerce influencers are the gatekeepers to e-commerce success in China. Marketing teams can try to go it alone, combining content with community building to draw traffic to their own channels, but many will find their attempts yield disappointing returns. KOLs, on the other hand, give a brand exposure to a relevantly positioned audience in the tens of
KOL Diaries VOL.3 | @Taotao：Steping Out of Your Comfort Zone
【KOL Diaries】 Here you can learn how bloggers work, learn about their lives away from social media platforms, and even gain insight into their private spaces. Behind those viral videos and stylish photos, what are they really like? Are they as glamorous, fun and free in their personal lives as they are on social media? After reading about Kaka’s busy
What Drives Sales on Live Streaming in China?
Just as China sets the world's pace in e-commerce, it's doing the same for live streaming. Live streaming in China is the “go-to” option for Chinese consumers when seeking out new products and deciding on what to buy. While it is an essential part of consumer awareness, live streamers can also become PR nightmares. Today we will discuss the current hot topic of "live stream