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BLOG 2017-08-02T12:30:03+00:00

Q&A | 10 Things You Need To Know About XiaoHongShu Marketing

By | January 21st, 2020|Categories: China Social Networks, E-commerce, Influencer Marketing, KOL Marketing, Marketing Strategy, Xiaohongshu|

XiaoHongShu (小红书), which literally translates as “little red book,”  has experienced a few twists and turns over the past year and Xiaohongshu marketing has been a hot topic. After the platform was pulled from Chinese app stores in July 2019, the effect was staggering—monthly active users fell from 93 million in June 2019 to 72.88 million in October 2019. However, by November

How to Prepare For China’s E-commerce Shopping Festivals: A Platform-Based Guide

By | January 13th, 2020|Categories: LUXURY|

By now, most marketers working in the China market will be aware of the massive potential for brands in blockbuster e-commerce events like Alibaba’s Singles’ Day (November 11) or Double Twelve (December 12). A 2018 study by Nielsen found that a whopping 94 percent of online consumers in China had bought something during Singles’ Day sales. Meanwhile, 81 percent of

8 Ways E-commerce Influencers Court Consumers in China

By | December 30th, 2019|Categories: E-commerce, KOL Marketing, Live Streaming, Wang Hong Marketing|

For most brands, e-commerce influencers are the gatekeepers to e-commerce success in China. Marketing teams can try to go it alone, combining content with community building to draw traffic to their own channels, but many will find their attempts yield disappointing returns. KOLs, on the other hand, give a brand exposure to a relevantly positioned audience in the tens of

KOL Diaries VOL.3 | @Taotao:Steping Out of Your Comfort Zone

By | December 25th, 2019|Categories: LUXURY|

【KOL Diaries】 Here you can learn how bloggers work, learn about their lives away from social media platforms, and even gain insight into their private spaces. Behind those viral videos and stylish photos, what are they really like? Are they as glamorous, fun and free in their personal lives as they are on social media? After reading about Kaka’s busy

What Drives Sales on Live Streaming in China?

By | December 23rd, 2019|Categories: E-commerce, Live Streaming|

Just as China sets the world's pace in e-commerce, it's doing the same for live streaming. Live streaming in China is the “go-to” option for Chinese consumers when seeking out new products and deciding on what to buy. While it is an essential part of consumer awareness, live streamers can also become PR nightmares. Today we will discuss the current hot topic of "live stream