What Marketers Need to Know about China’s Live Commerce
Live commerce, the fusion of shopping and live streaming, is transforming the retail industry. It's no secret that live commerce is hot right now. Actress Li Xiang's recent Weibo sale success story is one case in point: Li recently used her own air conditioner to help Suning sell 30,000 air conditioners in just two hours. The live streaming effort resulted
In-video Search: A New Opportunity for Influencer Marketing on Douyin?
Video-sharing app Douyin (known as TikTok outside China) is trialing a new function that allows users to perform in-video search. Some observers have raised concerns about how in-video search function, combined with the facial recognition technology built into the system, could be detrimental to users’ privacy. Marketers, meanwhile, will be keenly observing the ways Douyin users respond to in-video search,
5 Gen-Z Influencers in China Every Marketer Should Know
According to research carried out last year by Kantar Group, China's Generation Z will account for 40 percent of all Chinese consumers by 2020. This cohort is likely to be the most free-spending, savvy generation of consumers that China has ever seen, and that makes them an enticing prospect for brands and marketers, which makes Gen-Z influencers in China valuable.
Fashion KOL Catalog Featuring China’s Top Fashion Influencers
The following are excerpts taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Fashion Influencer Catalog contains articles from China’s top influencers and provides access to
E-Commerce Content Marketing: A 2020 China Trend
Weibo recently announced that its native live streaming platform, Yizhibo, will be rolling out Taobao integration. While the development is big news in its own right, it also underscores the momentum driving e-commerce content marketing and what is going to define media, marketing, and retail trends for China in 2020. Live Streaming & E-commerce Content Marketing The Yizhibo-Taobao integration is
PR Crisis in China: Lessons from Influencer Marketing
The likes of Versace and Coach are just the latest brands to have sailed into choppy waters, thanks to the recent PR crisis in China that are the stuff of marketers’ nightmares. Generally, the coverage around these scandals has tended to focus on the specifics of what sparked the outrage, how the brand came under fire and from whom, and