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Parents & Kids KOL Catalog Featuring 30 Top China Influencers

By | May 16th, 2019|Categories: theINSIDER Magazine|

The following are excerpts taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Parents & Kids KOL Catalog contains articles from China's top influencers and provides

5 Brands Innovating in China’s Influencer Marketing Space

By | May 9th, 2019|Categories: Influencer Marketing, Marketing Strategy|

How to stand out on China's enormous, noisy, and fast-evolving social networks is a puzzle brands are constantly striving to solve. While there is no one-size-fits-all formula, brands' success stories seem to suggest time and again that creativity wins—and is amplified when it's paired with the appropriate influencer marketing strategies. Below, we have identified a number of brands in categories

Geotagged Content is an Understated Location Marketing Tactic

By | April 28th, 2019|Categories: Marketing Strategy, Travel|

Geotagged content is set to be one of the defining trends for location marketing in the coming years—and it's not even on the radar of many marketers. Location-based content and search are rising in importance all over the world. In the West, this is happening principally via Google Maps. In early 2018, Ruth Porat, the CFO of Alphabet, Google’s parent

Travel KOL Catalog Featuring 20 Top China Travel Influencers

By | April 24th, 2019|Categories: theINSIDER Magazine, Travel|

The following are excerpts taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 KOL profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Travel KOL Catalog has articles from China's top travel influencers and gives access to

How Do Multi-Channel Networks (MCNs) Work in China?

By | March 29th, 2019|Categories: KOL Marketing, Marketing Strategy|

China's KOL landscape can seem like an endless vortex of options. But, to really understand the KOL world means having a handle on a growing management phenomenon that essentially makes up its core: Multi-Channel Networks (MCNs). In the U.S., the MCN is synonymous with failure. Marketers might remember that the most well-known MCN, YouTube's Maker Studios, was bought out by

Fitness KOL Catalog Featuring Dance, Yoga, and Bodybuilding

By | March 15th, 2019|Categories: Health & Fitness, theINSIDER Magazine|

The following articles were taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 KOL profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Fitness KOL Catalog has articles from top fitness KOLs and gives access to