4 China Marketing Experts: How can brands use traveling influencers?
Any travel brand on top of its marketing strategy is no doubt comfortable working with influencers who specialize in travel and tourism. But beyond this pool of travel influencers are social media mavens across a wide range of categories with tremendous untapped potential to work their content magic to reach new audiences. We asked four travel and hospitality industry China
How Influencers Use Xiaohongshu: 3 RED KOLs Share Tips
Xiaohongshu (Little RED Book) is arguably one of the hottest platforms of 2019 and should be included in every brand's influencer marketing strategy. Not quite the cross-border e-commerce platform that many marketers predicted it would be, and not quite the review space once claimed by the likes of Dianping, Xiaohongshu is made up of a grassroots community of RED KOLs
7 KOL Marketing Tactics Every Brand Needs to Know in 2019
The content is great, the KOL is an effective communicator, and the brand has considered its target audience across multiple apps. But in China's current social media environment where platforms and KOL marketing rules are constantly evolving, these efforts alone, unfortunately, may not always cut it. It helps brands to have a playbook of go-to strategies they can use to
What is Tmall & Taobao Influencer Marketing?
If there's one event of the year that makes marketing on Tmall and Taobao a no-brainer, it's Singles' Day. Brands that participated in the Singles' Day Global Shopping Festival under Alibaba Group last year were in for a treat—the annual discount holiday reached a whopping 213.5 billion RMB in total sales. But how can brand marketers truly take advantage of
5 Chinese KOL Marketing Case Studies from 2018
It was tough deciding which Chinese KOL marketing case studies we wanted to feature from 2018. In the end, we decided to highlight five brands which stood out for a variety of reasons, whether it was their willingness to experiment with new platforms and campaign mechanisms, their increasingly sophisticated understanding of how to select and collaborate with KOLs, or their
China’s New Health & Fitness Influencers Promote Body Positivity
While no shortage of viral fitness-related social media posts has emerged from China in recent years, many have been deemed by outside observers as a “worrying” to a downright ridiculous take on body image. From comparing waist size to an A4 piece of paper to seeing how many coins will balance on the collarbone, going to great lengths to achieve
