Xiaohongshu: Trending Beauty Hashtags

Xiaohongshu (aka RED or Little Red Book) is one of China’s go-to platforms for beauty KOLs and brands looking to develop communities. Fortunately for beauty brands and KOLs, the platform seems to have rebounded since being pulled off app stores for 3 months in mid-2019. We expect the platform to

Top Five KOL Marketing Case Studies of 2020

As the year ends, what results have you seen from KOL marketing in 2020? Have you had any breakthroughs? Any regrets? What have you learned from your experiences? What are the good KOL marketing case studies in 2020? A year passes quickly, so it's important to have a moment of

Beauty Marketing Trends in 2021 That Will Boost Your KOL Game

With China’s beauty market tipped to reach a value of $62 billion next year, 2020 is shaping up to be an enormous year for brands in the sector. Interest in men's skincare and cosmetics is exploding, and the female category continues to perform robustly. With so much potential to explore,

Boys and Beauty: Male Beauty Influencers in China

If you live in China or spend a lot of time there, you’ll have noticed the increasing prominence of male beauty products. You might have seen ad campaigns featuring male models wearing concealer or eyeliner, or young male commuters wearing full makeup on the metro. This barely scratches the surface

How One China Cult Beauty Brand is Winning at KOL Marketing

Ask any beauty buff in the U.S., and they'll probably have heard of Glossier, a cosmetics brand that disrupted the beauty industry when it first came on the scene in 2014 as a direct-to-consumer player. Glossier's popularity is fuelled by the engagement and feedback of its millennial fanbase online, instead

Go to Top