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Boys and Beauty: Male Beauty Influencers in China

By | 2019-11-26T11:18:58+00:00 November 26th, 2019|Beauty, Gen Z, Influencer Marketing, KOL Marketing, Live Streaming, Marketing Strategy|

If you live in China or spend a lot of time there, you’ll have noticed the increasing prominence of male beauty products. You might have seen ad campaigns featuring male models wearing concealer or eyeliner, or young male commuters wearing full makeup on the subway. This barely scratches the surface