Micro-influencers

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10 KOL Marketing Trends in China for 2020

By | 2019-11-08T15:29:30+00:00 November 8th, 2019|Douyin, E-commerce, Gen Z, Influencer Marketing, KOL Marketing, Live Streaming, Marketing Strategy, Micro-influencers, WeChat|

With 2019 rapidly drawing to a close, brands and marketers should be looking ahead to 2020 and formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year.   1. Influencer marketing will be more popular—and more

The Life of a KOL: Running a Mini Influencer Marketing Agency

By | 2018-03-15T17:03:45+00:00 February 22nd, 2018|Influencer Marketing, Micro-influencers|

There is a misperception all over the world that influencers have easy, glamorous lives filled with parties, gifts, and fans. Kids in the US aspire to be YouTubers when they grow up and college-educated Generation Z Chinese want to leave low-paying, entry-level jobs to become live-streamers. Would they feel the same