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Q&A | 10 Things You Need To Know About XiaoHongShu Marketing

By | 2020-01-21T11:15:28+00:00 January 21st, 2020|China Social Networks, E-commerce, Influencer Marketing, KOL Marketing, Marketing Strategy, Xiaohongshu|

XiaoHongShu (小红书), which literally translates as “little red book,”  has experienced a few twists and turns over the past year and Xiaohongshu marketing has been a hot topic. After the platform was pulled from Chinese app stores in July 2019, the effect was staggering—monthly active users fell from 93 million in June

8 Ways E-commerce Influencers Court Consumers in China

By | 2019-12-30T10:47:53+00:00 December 30th, 2019|E-commerce, KOL Marketing, Live Streaming, Wang Hong Marketing|

For most brands, e-commerce influencers are the gatekeepers to e-commerce success in China. Marketing teams can try to go it alone, combining content with community building to draw traffic to their own channels, but many will find their attempts yield disappointing returns. KOLs, on the other hand, give a brand

The Future Of Influencer Marketing Is In China

By | 2019-12-23T15:26:12+00:00 December 23rd, 2019|China Social Networks, E-commerce, Influencer Marketing, KOL Marketing, Live Streaming|

Influencer Marketing:  Beyond The Hype China’s influencer marketing industry is three to five years ahead of the rest of the world. The advanced functionality and integration of social media, e-commerce, and digital payment in China have enabled business models that are yet to be explored in other countries. However, global

KOL Diaries VOL.2 | @kaka_lam:Watching the Shows at Fashion Week

By | 2019-11-27T14:52:07+00:00 November 27th, 2019|Influencer Marketing, KOL Marketing, Marketing Strategy|

【KOL Diaries】 Here you can see how bloggers work, learn about their lives away from social media platforms and even gain insight into their private spaces. Behind those viral videos and stylish photos,  what are they really like? Are they as glamorous, fun and free in their personal lives as they are on social

Boys and Beauty: Male Beauty Influencers in China

By | 2019-11-26T11:18:58+00:00 November 26th, 2019|Beauty, Gen Z, Influencer Marketing, KOL Marketing, Live Streaming, Marketing Strategy|

If you live in China or spend a lot of time there, you’ll have noticed the increasing prominence of male beauty products. You might have seen ad campaigns featuring male models wearing concealer or eyeliner, or young male commuters wearing full makeup on the subway. This barely scratches the surface