KOL Marketing

/KOL Marketing

An “Always-On” KOL Marketing Strategy Beats Out One-Off Campaigns

By | 2018-05-03T17:55:50+00:00 May 3rd, 2018|KOL Marketing, Marketing Strategy|

There are two main KOL marketing strategy plans used today.  The first is “campaign-based” — a strategy that conceptualizes your KOL collaborations around short-term campaigns. These are limited by set time periods and specific goals, like promoting an event, sale, or product launch. The second is an “always-on” strategy, which

New Chinese Social Media Platforms’ Rules Raise KOL Marketing Costs

By | 2018-03-15T11:53:51+00:00 March 10th, 2018|China Social Networks, Douyin, KOL Marketing, Meipai, Weibo|

KOL marketing is hot in China, and it's only getting hotter. Local consultancy Analysys International projected that the China influencer economy will be worth over $15.5 billion this year. From frequently talked-about Weibo and WeChat KOLs, to those on other smaller Chinese social media platforms such as Meipai, RED, and Douyin,

Daigou: Real Influencers of China Cross-border E-commerce

By | 2017-12-01T17:29:14+00:00 November 30th, 2017|E-commerce, KOL Marketing|

Chinese consumers love them, brands hate them. But as much as brands hate daigou, can they survive without these influencers of China cross-border e-commerce? Recently, brands have attempted to sidestep daigou by selling directly to consumers. However they rapidly discovered that consumers’ loyalty often lay with these overseas purchasing agents.

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