KOL Marketing

/KOL Marketing

Are Virtual KOLs the Next Big Trend in China?

By | 2020-08-31T18:05:39+00:00 August 31st, 2020|KOL Marketing|

As AR and AI become increasingly sophisticated, there’s growing interest in the Chinese marketing world—and everywhere else—in the potential of virtual avatars. We’re moving rapidly towards a world where virtual spokespersons—whether official mascots or ambassadors, or virtual KOLs — can be just as articulate, compelling, and, most importantly, influential an

KOL Diaries VOL.9 | @Lily: A week in the life of designer and KOL

By | 2020-06-09T11:23:41+00:00 May 26th, 2020|KOL Marketing, Weibo|

  Fashion designer and blogger @李玄 Lily (Li Xuan) shares in our 9th installment of KOL Diaries how she balances her schedule between work, play, and being a mother.   Fashion Blogger | @李玄Lily Place: Shanghai Occupation: Fashion Designer&Blogger Platforms: Weibo, WeChat, Oasis, Xiaohongshu A graduate from the Department of Fashion Design

KOL Diaries VOL.7 | @Winnie:Takes You On A Trip

By | 2020-05-11T15:18:37+00:00 April 28th, 2020|KOL Marketing|

2017 Weibo Top Ten Most Influential Verified (“Big V”) Tourism Organizations 2018 Travel Influencer With Greatest Potential Doesn’t all this sound impressive? These are just some of the titles earned by our blogger --- @羽晗Winnie! She frequently appears under the hashtag #带着微博去旅行#  checking in at popular scenic spots and eateries

Q&A | 10 Things You Need To Know About XiaoHongShu Marketing

By | 2020-01-21T11:15:28+00:00 January 21st, 2020|China Social Networks, E-commerce, Influencer Marketing, KOL Marketing, Marketing Strategy, Xiaohongshu|

XiaoHongShu (小红书), which literally translates as “little red book,”  has experienced a few twists and turns over the past year and Xiaohongshu marketing has been a hot topic. After the platform was pulled from Chinese app stores in July 2019, the effect was staggering—monthly active users fell from 93 million in June