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Wechat Mini-Programs Revolutionize KOL Sales Campaigns

By | 2018-03-15T12:01:39+00:00 December 29th, 2017|China Social Networks, Marketing Strategy, ROI, WeChat|

Over the past year, we have frequently mentioned the emerging phenomenon of Chinese KOL brands — KOLs who turn the traditional sponsored-post model of KOL sales campaigns on their head by manufacturing and selling their own products specifically created for their audience. This model proved extremely effective last 11.11 Singles