Clarins launched a Weibo hashtag campaign for its Bright Plus Serum whitening product.
· With the exception of a male skincare KOL, Clarins collaborated almost exclusively with female KOLs.
· The brand directed KOLs to emphasise the whitening effect of the product and promote the Jingdong official flagship store in their copy.
· 68% of all KOL posts for this campaign exceeded their average engagement rate in the past 90-days.
· The campaign has tracked more than 220M impressions on Weibo via #今天呼吸自由了吗#.