Retention Marketing

/Retention Marketing

Creating Community Content to Influence Chinese Customers

By | 2020-06-12T16:13:47+00:00 June 12th, 2020|Marketing Strategy, Retention Marketing|

Commonly, the goal of brand-initiated interactions with Chinese customers is to sell something. However, this behavior runs contrary to social norms, inhibiting deeper relationships with Chinese customers and the formation of communities. Community content aims to establish or increase trust, affinity, and reciprocity, which ultimately greases the wheels of influence.

Experiential Marketing Mechanics: Turning Customers into KOC

By | 2020-05-20T13:49:09+00:00 May 11th, 2020|KOC Marketing, Retention Marketing|

Experiential marketing can and should impact every interaction a brand has with people. When properly practiced, experiential marketing can transform inert experiences into interactions that elicit action. Today, experiential marketing is largely restricted to offline events. This limited vision of the concept stifles serendipitous opportunities to trigger affinity and advocacy from