Retention Marketing

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Community Building is Key to Customer Retention in China

Customer acquisition is an expensive business for brands all around the world, and the Chinese market is no different, which is why brands need to make customer retention a top priority. Community building is one of the most effective strategies brands can deploy to convert first-time customers into long-term advocates

Experiential Marketing Mechanics: Turning Customers into KOC

Experiential marketing can and should impact every interaction a brand has with people. When properly practiced, experiential marketing can transform inert experiences into interactions that elicit action. Today, experiential marketing is largely restricted to offline events. This limited vision of the concept stifles serendipitous opportunities to trigger affinity and advocacy from

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