New Chinese Social Media Platforms’ Rules Raise KOL Marketing Costs

By | 2018-03-15T11:53:51+00:00 March 10th, 2018|China Social Networks, Douyin, KOL Marketing, Meipai, Weibo|

KOL marketing is hot in China, and it's only getting hotter. Local consultancy Analysys International projected that the China influencer economy will be worth over $15.5 billion this year. From frequently talked-about Weibo and WeChat KOLs, to those on other smaller Chinese social media platforms such as Meipai, RED, and Douyin,

Big Brands Use Douyin to Reach China’s Gen Z Consumers

By | 2018-04-08T22:46:16+00:00 December 15th, 2017|China Social Networks, Douyin, Millennials|

As the major Chinese social media platforms Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are starting to turn to smaller platforms like Douyin for social media campaigns that target China's Gen Z consumers. Douyin is a Musical.ly

5 Chinese Social Apps Marketers Should Use in 2018

By | 2018-08-16T13:01:06+00:00 October 26th, 2017|China Social Networks, Douyin, Marketing Strategy, Xiaohongshu|

Every day marketers are bombarded with news about China’s two largest social media channels: Weibo and WeChat. Because these Chinese social apps are the most popular, brands that try to promote themselves in China often feel they have to flood all their resources here. That’s not always the best choice. While

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