It should be obvious to everyone that 2018 marks a major departure from the long-form live-streaming trend that started in 2016. This year has been the year of short videos. In this China short video guide, we will introduce the pros and cons of Douyin, Weishi, Nani, Aidong, and DuKe.
Douyin launched in September 2016 and grew to over 100 million users within a year, becoming the #2 ranked app in Apple’s Chinese app store and #1 in the video and photo category. Its main users are young females from 1st and 2nd tier cities – a demographic that many brands are
KOL marketing is hot in China, and it's only getting hotter. Local consultancy Analysys International projected that the China influencer economy will be worth over $15.5 billion this year. From frequently talked-about Weibo and WeChat KOLs, to those on other smaller Chinese social media platforms such as Meipai, RED, and Douyin,
As the major Chinese social media platforms Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are starting to turn to smaller platforms like Douyin for social media campaigns that target China's Gen Z consumers. Douyin is a Musical.ly
Every day marketers are bombarded with news about China’s two largest social media channels: Weibo and WeChat. Because these Chinese social apps are the most popular, brands that try to promote themselves in China often feel they have to flood all their resources here. That’s not always the best choice. While