Weitao

Double 11 2020: What Brands and Marketers Need to Know

Alibaba’s Double 11 2020 events racked up a record-breaking RMB 498 billion  in sales this year, almost doubling last year’s total. KOLs and celebrity influencers played a key role in driving sales to those new heights, with brands spending more than ever on partnerships. The main reason this year’s sales

6 Chinese Social Media Apps Marketers Should Use in 2021

We’ve already reached that time of year when we start making predictions and setting strategies for the Chinese social media apps marketers should use in 2021. Around this time last year, we published a list of five apps marketers should use in 2018 and it was fairly accurate with 3

Weitao KOLs Reinvent Taobao & Tmall Social Commerce

Social commerce refers to the integration of social media and e-commerce, which is a growing trend in China. Alibaba, with their popular e-commerce live-streaming platforms Taobao Live, Tmall Live, and recent investment in popular cross-border commerce platform Little Red Book (Xiaohongshu), is at the forefront of social commerce. And now

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