BLOG 2017-08-02T12:30:03+00:00

Six Can’t Miss Chinese E-commerce Livestreaming Platforms

By | April 21st, 2020|Categories: E-commerce, Live Streaming|

Chinese e-commerce livestreaming platforms are on fire. On the evening of April 1st, while Viya sold a rocket – yes, a space rocket – on a Taobao livestream, Smartisan CEO Luo Yonghao hosted his first livestream e-comerce sale on Douyin. Luo’s three-hour livestream racked up RMB 110 million in sales, with 900,000 orders. His livestream also generated more than RMB

Case Studies: Brand Communication Amid the Coronavirus

By | April 15th, 2020|Categories: Influencer Marketing, Marketing Strategy|

For countless brands and influencers in China and around the world, any brand communication plans that were in the works prior to the coronavirus outbreak came to a grinding halt. With the economy at a standstill, consumers staying at home, and companies concerned for their employees' safety across their entire supply chain, brands have had to vastly improvise their communication strategies—and

Top Douyin Marketing Tips for F&B Brands

By | April 13th, 2020|Categories: Douyin, Marketing Strategy|

Eating is an obsession in China, and that’s reflected in the abundance of food and drink content on Chinese social media platforms—especially Douyin. Brands in the F&B space can capitalize on the popularity of their niche if they approach KOL marketing the right way. Let’s take a look at some of the Douyin marketing tips and successful campaign strategies employed

Niche Influencer Categories on the Rise in China

By | April 3rd, 2020|Categories: Influencer Marketing|

There’s no doubt that people both in China and all around the world have been spending far more time at home than usual recently. Inevitably, that means people are spending more time with their phones. During this year’s Spring Festival celebrations in China, screentime was up by 26 percent compared with the figure for 2019, according to mobile big data platform

What Brands Need to Know About WeChat Channels Marketing?

By | March 23rd, 2020|Categories: Marketing Strategy, WeChat, WeChat Channels|

Recently, many WeChat users received invitations to start creating short-videos on WeChat's new Channels feature. We had written an article "WeChat Channels: will the new feature disrupt short-video incumbents" , but since then, one of PARKLU's writers, who is also a WeChat KOL, Grace Tao has been testing the waters. In this piece, she shares her personal experience with the

How have KOLs & Brands Responded to Coronavirus?

By | March 17th, 2020|Categories: Influencer Marketing, Live Streaming|

China is gradually going back to work, but the impact of the Coronavirus (COVID-19) outbreak has left the country reeling. Throughout this sensitive period, KOLs and brands have had to adopt cautious strategies. Most importantly, marketers have had to be careful to use an appropriate tone. Anything that looked or sounded like downplaying the suffering that millions of people have