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BLOG 2017-08-02T12:30:03+00:00

Geotagged Content is an Understated Location Marketing Tactic

By | April 28th, 2019|Categories: Marketing Strategy, Travel|

Geotagged content is set to be one of the defining trends for location marketing in the coming years—and it's not even on the radar of many marketers. Location-based content and search are rising in importance all over the world. In the West, this is happening principally via Google Maps. In early 2018, Ruth Porat, the CFO of Alphabet, Google’s parent

Travel KOL Catalog Featuring 20 Top China Travel Influencers

By | April 24th, 2019|Categories: theINSIDER Magazine, Travel|

The following are excerpts taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 KOL profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Travel KOL Catalog has articles from China's top travel influencers and gives access to

How Do Multi-Channel Networks (MCNs) Work in China?

By | March 29th, 2019|Categories: KOL Marketing, Marketing Strategy|

China's KOL landscape can seem like an endless vortex of options. But, to really understand the KOL world means having a handle on a growing management phenomenon that essentially makes up its core: Multi-Channel Networks (MCNs). In the U.S., the MCN is synonymous with failure. Marketers might remember that the most well-known MCN, YouTube's Maker Studios, was bought out by

Fitness KOL Catalog Featuring Dance, Yoga, and Bodybuilding

By | March 15th, 2019|Categories: Health & Fitness, theINSIDER Magazine|

The following articles were taken from the second edition of theINSIDER KOL Marketing Magazine. theINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 KOL profiles across fashion, beauty, luxury, fitness, travel, child & parent, f&b, and foreigners. The Fitness KOL Catalog has articles from top fitness KOLs and gives access to

Chinese Health and Fitness Influencer Talks Lifestyle Marketing

By | March 8th, 2019|Categories: Health & Fitness, Influencer Marketing|

At 25, Su Yulie was heralded as the youngest angel investor in China. Now, the 33-year-old is surfing some of the biggest waves in Thailand and Hainan, showing off his boxing skills, and doing Muay Thai on the beach, and brands from Volcom to Honda have taken note. More than your average Chinese health and fitness influencer, Su is the

Chinese Long-form Video Content Creators are Far from Dead

By | February 28th, 2019|Categories: Bilibili|

Short-form video has no doubt captured the marketing world for its appeal among China's youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it's not over yet for Chinese long-form video content creators. Last week, the e-commerce giant bought an 8 percent stake in Bilibili, a long-form video hosting platform known mainly for