BLOG 2017-08-02T12:30:03+00:00

How Influencers Use Xiaohongshu: 3 RED KOLs Share Tips

By | February 16th, 2019|Categories: Influencer Marketing, KOL Marketing, Xiaohongshu|

Xiaohongshu (Little RED Book) is arguably one of the hottest platforms of 2019 and should be included in every brand's influencer marketing strategy. Not quite the cross-border e-commerce platform that many marketers predicted it would be, and not quite the review space once claimed by the likes of Dianping, Xiaohongshu is made up of a grassroots community of RED KOLs

7 KOL Marketing Tactics Every Brand Needs to Know in 2019

By | January 11th, 2019|Categories: KOL Marketing, Marketing Strategy|

The content is great, the KOL is an effective communicator, and the brand has considered its target audience across multiple apps. But in China's current social media environment where platforms and KOL marketing rules are constantly evolving, these efforts alone, unfortunately, may not always cut it. It helps brands to have a playbook of go-to strategies they can use to

What is Tmall & Taobao Influencer Marketing?

By | January 4th, 2019|Categories: E-commerce, Weibo|

If there's one event of the year that makes marketing on Tmall and Taobao a no-brainer, it's Singles' Day. Brands that participated in the Singles' Day Global Shopping Festival under Alibaba Group last year were in for a treat—the annual discount holiday reached a whopping 213.5 billion RMB in total sales. But how can brand marketers truly take advantage of

5 Chinese KOL Marketing Case Studies from 2018

By | December 26th, 2018|Categories: KOL Marketing, Marketing Strategy|

It was tough deciding which Chinese KOL marketing case studies we wanted to feature from 2018. In the end, we decided to highlight five brands which stood out for a variety of reasons, whether it was their willingness to experiment with new platforms and campaign mechanisms, their increasingly sophisticated understanding of how to select and collaborate with KOLs, or their

China’s New Health & Fitness Influencers Promote Body Positivity

By | December 7th, 2018|Categories: Health & Fitness, Influencer Marketing|

While no shortage of viral fitness-related social media posts has emerged from China in recent years, many have been deemed by outside observers as a “worrying” to a downright ridiculous take on body image. From comparing waist size to an A4 piece of paper to seeing how many coins will balance on the collarbone, going to great lengths to achieve

6 Chinese Social Media Apps Marketers Should Use in 2019

By | November 22nd, 2018|Categories: China Social Networks, Douyin, Weitao, Xiaohongshu|

We’ve already reached that time of year when we start making predictions and setting strategies for the Chinese social media apps marketers should use in 2019. Around this time last year, we published a list of five apps marketers should use in 2018 and it was fairly accurate with 3 out of 5 apps having a stellar year. So, we thought

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