BLOG 2017-08-02T12:30:03+00:00

How & Why to Repurpose KOL Content in China

By | September 26th, 2018|Categories: KOL Marketing, Marketing Strategy|

KOL content collaborations can bring awareness to your brand in China, help connect with new audiences, and even bring in a few sales. Yet a common worry from marketers comes when they tally up the total costs, but this is because they often forget the value of content and how to repurpose KOL content in China. But before a brand

What happened to Meipai? And what is Meitu Social Media?

By | September 18th, 2018|Categories: KOL Marketing, Meipai|

Meipai, once a top short video platform in China, has all but died. But not to worry, Meitu has launched a new social platform and it already has more users than Meipai, Douyin, and Xiaohongshu combined. What happened? In the beginning Meipai is a video-sharing app created by Meitu, a technology company known for its image editing apps and selfie-specialty smartphones.

Your China Product Marketing Lifecycle Needs Influencers

By | September 6th, 2018|Categories: Influencer Marketing, Marketing Strategy|

Chinese consumers are now more discerning than ever before as they leverage their social media networks and turn to their favorite influencers to make informed purchasing decisions. To discover, develop, and deliver products customers can't live without, brands in China need to look to influencers to support the product marketing lifecycle. But even if a product seems relevant, brands shouldn’t

How to Design a Product Launch Party that Influencers Want to Attend

By | August 31st, 2018|Categories: Influencer Marketing|

Whether you’re located in China or the West, you’ve probably heard of influencers attending some brand's product launch party. Around the world, holding a product launch party has become a quintessential way for brands to personally engage with influencers. With numerous companies vying for the attention of influencers, these events can foster personal bonds between them and brands. Over time, they might even

#1 Overlooked Tactic in KOL Management: Replying to Comments

By | August 23rd, 2018|Categories: KOL Marketing, Marketing Strategy|

A lot of work goes into KOL management, and because of that, brands and KOLs often experience a little boost of adrenaline when they scroll down to the end of a post and see that magic number. Whew, 10K views! The post about our newest handbag collection made thousands of impressions among our followers! But, there’s a trove of information

3 Things I’ve Learned Building a Xiaohongshu KOL Account

By | August 16th, 2018|Categories: China Social Networks, Xiaohongshu|

One reason I understand Chinese social media platforms as well as I do is that I’m not just an observer. I'm currently in the process of building my own Xiaohongshu KOL account. When a platform becomes interesting to me, I open an account, start sharing content and attempt to grow an audience. I also engage with other users and influential

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