China 2021 KOL Marketing Event Calendar

By |December 7th, 2020|Categories: E-commerce, KOL Marketing|

The new year is coming rapidly into view, and for marketers, there’s no time to pause to reflect on the canceled events, improvisations, and pivots to digital that defined this year, dominated as it has been by the COVID-19 pandemic. One of the biggest takeaways from the pandemic has been the need for brands to build their capacity for flexibility,

Double 11 2020: What Brands and Marketers Need to Know

By |November 30th, 2020|Categories: E-commerce, KOL Marketing, Weitao, Xiaohongshu|

Alibaba’s Double 11 2020 events racked up a record-breaking RMB 498 billion  in sales this year, almost doubling last year’s total. KOLs and celebrity influencers played a key role in driving sales to those new heights, with brands spending more than ever on partnerships. The main reason this year’s sales tally eclipsed Double 11 2019 was that this year’s event

2021 KOL Marketing in China: 4 Industry Predictions

By |November 23rd, 2020|Categories: Influencer Marketing, KOL Marketing|

With the finishing line in sight for 2020, brands are preparing for a new year and trying to forecast what the 2021 KOL marketing in China landscape will look like. Of course, COVID-19 made this year unlike any other, but some of the fallout from the pandemic merely reflected an acceleration of trends that were already in motion – consolidating

Launchmetrics acquires PARKLU

By |November 17th, 2020|Categories: LUXURY|

Launchmetrics acquires PARKLU, the premier influencer analytics platform in China, strengthening its Brand Performance Cloud to create the industry’s only global solution to measure brand equity Together, they will expand the company’s Media Impact Value™ algorithm to establish a comprehensive metric that benchmarks brand initiatives in the East & West NEW YORK (November 17, 2020) – Launchmetrics, the leading Brand Performance Cloud for

China Influencer Campaign Case Study: Proya’s Bubble Mask

By |November 13th, 2020|Categories: Douyin, KOC Marketing, KOL Marketing|

Proya’s Bubble Mask has epitomized the potential of social media marketing and social commerce in a way few other products have in recent years. The quirky mask’s runaway success is an outstanding example of how brands can deploy a multi-pronged marketing strategy to create incredible demand for a new product, making it a must-have. In this case, Douyin was the

Taking Advantage of Multi-level Marketing MLM in China

By |November 3rd, 2020|Categories: KOC Marketing, Retention Marketing|

Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, and brands and platforms have to be extremely cautious to stay on the right side of the law. The trouble with the MLM industry is that although the regulations seem pretty specific about where the red lines are, MLM in practice

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