Five Trends Shaping KOL Marketing on Bilibili in 2021

Bilibili started 2021 on a high, announcing plans for an IPO in Hong Kong that could raise over $2 billion. That came on the back of impressive results for Q3 of 2020, which saw the company record 74 percent year-on-year growth in revenue. The video, gaming, and anime app are

China’s GenZ are Hooked on Bilibili’s Conversational Content

Short videos and live-streaming are where so much of the excitement and investment in Chinese social marketing is right now, but content that invites co-creation is a specific niche within those categories. And it’s one that delivers impressive returns in terms of engagement, especially on Bilibili. The culture of Bilibili:

How to Reach Chinese Young Consumers with Bilibili

By now, most people have probably seen the Bilibili’s “The Next Wave” video, narrated by actor He Bing. The 2.5-minute-long ad about Chinese Young Consumers (Gen Z) divided public opinion, but the promotional piece does a decent job of highlighting the characteristics of Bilibili and its users. Generation Z refers to

Most Popular Chinese Short-video Apps in 2021

With the short video industry very much in the limelight, there have been gains for all kinds of content verticals within the various Chinese short-video apps. Everyone is tipping 2021 to be the year of the short-video, but with so many Chinese short-video apps to choose from, how should brands

Targeting China’s Generation Z? The Cool Kids are on Bilibili

When marketers talk about Chinese video-sharing platforms, most of the oxygen is sucked up by those favouring short-form video, such as Douyin and Kuaishou. Bilibili is often overlooked in these conversations, yet it’s one of the fastest growing social platforms in China, and particularly among China's Generation Z. For brands

Chinese Long-form Video Content Creators are Far from Dead

Short-form video has no doubt captured the marketing world for its appeal among China's youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it's not over yet for Chinese long-form video content creators. Last week, the e-commerce giant bought an 8 percent stake

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