How to Reach Chinese Young Consumers with Bilibili

By | 2020-05-25T10:49:44+00:00 May 25th, 2020|Bilibili, Gen Z|

By now, most people have probably seen the Bilibili’s “The Next Wave” video, narrated by actor He Bing. The 2.5-minute-long ad about Chinese Young Consumers (Gen Z) divided public opinion, but the promotional piece does a decent job of highlighting the characteristics of Bilibili and its users. Generation Z refers to