Estee Lauder launched a new Futurist Water Primer for a long-term promotion campaign.
· In order to maintain product exposure, the brand will cooperate with a large number of KOC in XiaoHongShu to promote in each month.
· Up to now, there are 52 Weibo top-tier, and more than 700 of them are KOC from Xiao HongShu. It is worth noting that their copywriting base on comparison before and after use, introduce about Futurist Water Primer, and product recommendations of the same brand.
· To emphasise the efficacy of their product, the brand directed KOLs to include photos taken without makeup.
· The campaign has tracked more than 5586M impressions on Weibo via # 沁水妆前乳#