E-Commerce Content Marketing: A 2020 China Trend

By | 2019-09-15T15:55:56+00:00 September 6th, 2019|E-commerce, Weibo|

Weibo recently announced that its native live streaming platform, Yizhibo, will be rolling out Taobao integration. While the development is big news in its own right, it also underscores the momentum driving e-commerce content marketing and what is going to define media, marketing, and retail trends for China in 2020.

What is Tmall & Taobao Influencer Marketing?

By | 2019-01-04T17:03:10+00:00 January 4th, 2019|E-commerce, Weibo|

If there's one event of the year that makes marketing on Tmall and Taobao a no-brainer, it's Singles' Day. Brands that participated in the Singles' Day Global Shopping Festival under Alibaba Group last year were in for a treat—the annual discount holiday reached a whopping 213.5 billion RMB in total

New Chinese Social Media Platforms’ Rules Raise KOL Marketing Costs

By | 2018-03-15T11:53:51+00:00 March 10th, 2018|China Social Networks, Douyin, KOL Marketing, Meipai, Weibo|

KOL marketing is hot in China, and it's only getting hotter. Local consultancy Analysys International projected that the China influencer economy will be worth over $15.5 billion this year. From frequently talked-about Weibo and WeChat KOLs, to those on other smaller Chinese social media platforms such as Meipai, RED, and Douyin,

Weibo is NOT China’s Twitter!

By | 2018-03-15T12:31:16+00:00 October 19th, 2017|Weibo|

Western media and some "China experts" need to stop referring to Weibo as China’s Twitter clone. While Weibo might have started out as China’s Twitter when it launched in 2009, it has transformed itself into something completely different than its predecessor. In the process, it’s absorbed features from many different