E-commerce

/E-commerce

Q&A | 10 Things You Need To Know About XiaoHongShu Marketing

By | 2020-01-21T11:15:28+00:00 January 21st, 2020|China Social Networks, E-commerce, Influencer Marketing, KOL Marketing, Marketing Strategy, Xiaohongshu|

XiaoHongShu (小红书), which literally translates as “little red book,”  has experienced a few twists and turns over the past year and Xiaohongshu marketing has been a hot topic. After the platform was pulled from Chinese app stores in July 2019, the effect was staggering—monthly active users fell from 93 million in June

8 Ways E-commerce Influencers Court Consumers in China

By | 2019-12-30T10:47:53+00:00 December 30th, 2019|E-commerce, KOL Marketing, Live Streaming, Wang Hong Marketing|

For most brands, e-commerce influencers are the gatekeepers to e-commerce success in China. Marketing teams can try to go it alone, combining content with community building to draw traffic to their own channels, but many will find their attempts yield disappointing returns. KOLs, on the other hand, give a brand

What Drives Sales on Live Streaming in China?

By | 2019-12-23T15:41:37+00:00 December 23rd, 2019|E-commerce, Live Streaming|

Just as China sets the world's pace in e-commerce, it's doing the same for live streaming. Live streaming in China is the “go-to” option for Chinese consumers when seeking out new products and deciding on what to buy. While it is an essential part of consumer awareness, live streamers can also become PR nightmares. Today

The Future Of Influencer Marketing Is In China

By | 2019-12-23T15:26:12+00:00 December 23rd, 2019|China Social Networks, E-commerce, Influencer Marketing, KOL Marketing, Live Streaming|

Influencer Marketing:  Beyond The Hype China’s influencer marketing industry is three to five years ahead of the rest of the world. The advanced functionality and integration of social media, e-commerce, and digital payment in China have enabled business models that are yet to be explored in other countries. However, global

10 KOL Marketing Trends in China for 2020

By | 2019-11-08T15:29:30+00:00 November 8th, 2019|Douyin, E-commerce, Gen Z, Influencer Marketing, KOL Marketing, Live Streaming, Marketing Strategy, Micro-influencers, WeChat|

With 2019 rapidly drawing to a close, brands and marketers should be looking ahead to 2020 and formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year.   1. Influencer marketing will be more popular—and more

E-Commerce Content Marketing: A 2020 China Trend

By | 2019-09-15T15:55:56+00:00 September 6th, 2019|E-commerce, Weibo|

Weibo recently announced that its native live streaming platform, Yizhibo, will be rolling out Taobao integration. While the development is big news in its own right, it also underscores the momentum driving e-commerce content marketing and what is going to define media, marketing, and retail trends for China in 2020.

What is Tmall & Taobao Influencer Marketing?

By | 2019-01-04T17:03:10+00:00 January 4th, 2019|E-commerce, Weibo|

If there's one event of the year that makes marketing on Tmall and Taobao a no-brainer, it's Singles' Day. Brands that participated in the Singles' Day Global Shopping Festival under Alibaba Group last year were in for a treat—the annual discount holiday reached a whopping 213.5 billion RMB in total