What happened to Meipai? And what is Meitu Social Media?

Meipai, once a top short video platform in China, has all but died. But not to worry, Meitu has launched a new social platform and it already has more users than Meipai, Douyin, and Xiaohongshu combined. What happened? In the beginning Meipai is a video-sharing app created by Meitu, a technology

New Chinese Social Media Platforms’ Rules Raise KOL Marketing Costs

KOL marketing is hot in China, and it's only getting hotter. Local consultancy Analysys International projected that the China influencer economy will be worth over $15.5 billion this year. From frequently talked-about Weibo and WeChat KOLs, to those on other smaller Chinese social media platforms such as Meipai, Xiaohongshu, and

Meipai Video Ecommerce Tags: Big Deal for KOL Marketing

A new type of e-commerce function has been released on Meipai video. It allows users to create product links that pop up in the middle of videos, which are more eye-catching than previous types of product links on the platform. While the tag link function is currently limited to a select

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