TheINSIDER KOL Marketing Magazine contains featured articles from some of the top KOLs in China and includes more than 250 China influencer profiles across fashion, beauty, luxury, fitness, travel, child & parent, F&B and foreigners. The Luxury Influencer Catalogue contains articles from 20 influencers in the industry. A luxury label with niche
The likes of Versace and Coach are just the latest brands to have sailed into choppy waters, thanks to the recent PR crisis in China that are the stuff of marketers’ nightmares. Generally, the coverage around these scandals has tended to focus on the specifics of what sparked the outrage,
2017 was a massive growth year for China influencer marketing campaigns. The industry matured, the quality of content rose, and influencer marketing has become mainstream. Influencers are slowly but surely gaining respect and being treated as professional content creators instead of just another distribution channel. Brands are giving influencers more
Over the past few years, China’s booming e-commerce industry and the new retail ecosystem have been making headlines around the world. At the same time, the China influencers and the O2O marketing industry has seen massive growth in the country. But what about brick-and-mortar stores? Are Chinese consumers still interested
Fifty percent of China's outbound travellers are young Chinese 15-29 years old, and 40% of luxury purchases made by Chinese consumers are made abroad. Luxury brands who don’t target young Chinese with travel influencers are missing out on a huge chunk of the Chinese luxury market. Luckily, there are two
Summarised from workshop entitled How Luxury Brands Can Engage KOLs to Attract Chinese Brand Advocates on the 5th December at the French Chamber of Commerce With 94% of WeChat’s users going onto the app at least once a day, it is clear that brands should absolutely use social media to communicate