Wang Hong Marketing

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8 Ways E-commerce Influencers Court Consumers in China

By | 2019-12-30T10:47:53+00:00 December 30th, 2019|E-commerce, KOL Marketing, Live Streaming, Wang Hong Marketing|

For most brands, e-commerce influencers are the gatekeepers to e-commerce success in China. Marketing teams can try to go it alone, combining content with community building to draw traffic to their own channels, but many will find their attempts yield disappointing returns. KOLs, on the other hand, give a brand

The Dark Side of Being a Wanghong in China

By | 2018-08-23T10:39:08+00:00 June 28th, 2018|Wang Hong Marketing|

Body positivity is a massive trend in the fashion and cosmetics industries in the US, UK, and Australia. Western women are fighting back against unrealistic advertising, and brands are listening. They are in turn changing their messaging to uplift consumers instead of taking advantage of their insecurities. Much of this