Xiaohongshu

How Influencers Use Xiaohongshu: 3 RED KOLs Share Tips

By | 2019-02-20T15:01:58+00:00 February 16th, 2019|Influencer Marketing, KOL Marketing, Xiaohongshu|

Xiaohongshu (Little RED Book) is arguably one of the hottest platforms of 2019 and should be included in every brand's influencer marketing strategy. Not quite the cross-border e-commerce platform that many marketers predicted it would be, and not quite the review space once claimed by the likes of Dianping, Xiaohongshu

What is Retailtainment & Why has Amazon fallen behind China?

By | 2018-08-16T13:02:34+00:00 April 5th, 2018|E-commerce, Influencer Marketing, Xiaohongshu|

As ad-supported media content declines globally, media companies and brands scramble to find solutions to make up lost profits. Chinese companies have found theirs, and it blurs the line between content and commerce. It’s called retailtainment. In the West, platforms like Instagram and Snapchat are actually starting to follow China's lead by

5 Chinese Social Apps Marketers Should Use in 2018

By | 2018-08-16T13:01:06+00:00 October 26th, 2017|China Social Networks, Douyin, Marketing Strategy, Xiaohongshu|

Every day marketers are bombarded with news about China’s two largest social media channels: Weibo and WeChat. Because these Chinese social apps are the most popular, brands that try to promote themselves in China often feel they have to flood all their resources here. That’s not always the best choice. While

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