Millennials

/Millennials

Why Influencer Marketing Works with Chinese Consumers?

By | 2020-02-04T16:16:45+00:00 February 4th, 2020|China Social Networks, Gen Z, Influencer Marketing, Live Streaming, Millennials|

When marketers and brands come to China, they're often blown away by the record-breaking numbers that always seem to be in the headlines for influencer success stories. From live-streaming phenom Viya helping Kim Kardashian sell out of 15,000 KKW fragrances in just five minutes, to beauty influencer Li Jiaqi selling

Big Brands Use Douyin to Reach China’s Gen Z Consumers

By | 2018-04-08T22:46:16+00:00 December 15th, 2017|China Social Networks, Douyin, Millennials|

As the major Chinese social media platforms Weibo and WeChat become saturated and give users declining organic reach while charging increasingly large sums for advertising, big brands are starting to turn to smaller platforms like Douyin for social media campaigns that target China's Gen Z consumers. Douyin is a Musical.ly