Influencer Marketing

/Influencer Marketing

Marketing in China: How to Use Private Traffic to Tap the Power of KOCs

By | 2019-12-06T13:54:43+00:00 December 6th, 2019|E-commerce, Influencer Marketing, KOL Marketing, Marketing Strategy, WeChat|

Private traffic is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. By understanding what exactly this esoteric concept refers to, who is using it and how it works, brands can start winning the

KOL Diaries VOL.2 | @kaka_lam:Watching the Shows at Fashion Week

By | 2019-11-27T14:52:07+00:00 November 27th, 2019|Influencer Marketing, KOL Marketing, Marketing Strategy|

【KOL Diaries】 Here you can see how bloggers work, learn about their lives away from social media platforms and even gain insight into their private spaces. Behind those viral videos and stylish photos,  what are they really like? Are they as glamorous, fun and free in their personal lives as they are on social

Boys and Beauty: Male Beauty Influencers in China

By | 2019-11-26T11:18:58+00:00 November 26th, 2019|Beauty, Gen Z, Influencer Marketing, KOL Marketing, Live Streaming, Marketing Strategy|

If you live in China or spend a lot of time there, you’ll have noticed the increasing prominence of male beauty products. You might have seen ad campaigns featuring male models wearing concealer or eyeliner, or young male commuters wearing full makeup on the subway. This barely scratches the surface

Three Tactics KOL Marketers Can Spot Fake Followers Before It’s Too Late

By | 2019-11-18T14:58:43+00:00 November 18th, 2019|Influencer Marketing, KOL Marketing, Marketing Strategy|

The recent controversy over a case of an alleged KOL and a multi-channel network (MCN) agency manipulating account data has caused a stir in marketing circles. The MCN agency helped the entrepreneur get a verified “Big V” influencer account with over 3 million followers, and the KOL's campaign video received

10 KOL Marketing Trends in China for 2020

By | 2019-11-08T15:29:30+00:00 November 8th, 2019|Douyin, E-commerce, Gen Z, Influencer Marketing, KOL Marketing, Live Streaming, Marketing Strategy, Micro-influencers, WeChat|

With 2019 rapidly drawing to a close, brands and marketers should be looking ahead to 2020 and formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year.   1. Influencer marketing will be more popular—and more

In-video Search: A New Opportunity for Influencer Marketing on Douyin?

By | 2019-10-14T10:18:28+00:00 October 14th, 2019|China Social Networks, Douyin, Influencer Marketing|

Video-sharing app Douyin (known as TikTok outside China) is trialing a new function that allows users to perform in-video search. Some observers have raised concerns about how in-video search function, combined with the facial recognition technology built into the system, could be detrimental to users’ privacy. Marketers, meanwhile, will be