Influencer Marketing

/Influencer Marketing

How Influencers Use Xiaohongshu: 3 RED KOLs Share Tips

By | 2019-02-20T15:01:58+00:00 February 16th, 2019|Influencer Marketing, KOL Marketing, Xiaohongshu|

Xiaohongshu (Little RED Book) is arguably one of the hottest platforms of 2019 and should be included in every brand's influencer marketing strategy. Not quite the cross-border e-commerce platform that many marketers predicted it would be, and not quite the review space once claimed by the likes of Dianping, Xiaohongshu

The Most Cost-Effective Influencer Marketing is a Holistic Strategy

By | 2018-10-16T11:59:33+00:00 October 12th, 2018|Influencer Marketing, Marketing Strategy|

Edward Bernays formalized the influencer marketing approach 100 years ago, although he wouldn’t call it that nor imagine today’s digital mediums. Since then, it has become a staple in marketing and advertising. However, modern-day influencer marketing on social media is still in its infancy. The typical approach is relatively unsophisticated,

Your China Product Marketing Lifecycle Needs Influencers

By | 2018-09-06T18:29:47+00:00 September 6th, 2018|Influencer Marketing, Marketing Strategy|

Chinese consumers are now more discerning than ever before as they leverage their social media networks and turn to their favorite influencers to make informed purchasing decisions. To discover, develop, and deliver products customers can't live without, brands in China need to look to influencers to support the product marketing

How to Design a Product Launch Party that Influencers Want to Attend

By | 2018-09-03T19:55:11+00:00 August 31st, 2018|Influencer Marketing|

Whether you’re located in China or the West, you’ve probably heard of influencers attending some brand's product launch party. Around the world, holding a product launch party has become a quintessential way for brands to personally engage with influencers. With numerous companies vying for the attention of influencers, these events can foster personal

How to get Influencers to Repost Your Brand-created Content for Free

By | 2018-08-05T11:27:09+00:00 August 2nd, 2018|Influencer Marketing, Marketing Strategy|

Influencer marketing is expensive in China and the prices are only going up. Even the biggest brands are looking for ways to get influencers to repost their content for free. No, don’t misinterpret this to mean influencers should work for free. Brands should acknowledge influencers’ value and compensate them fairly.

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