Influencer Marketing

/Influencer Marketing

In-video Search: A New Opportunity for Influencer Marketing on Douyin?

By | 2019-10-14T10:18:28+00:00 October 14th, 2019|China Social Networks, Douyin, Influencer Marketing|

Video-sharing app Douyin (known as TikTok outside China) is trialing a new function that allows users to perform in-video search. Some observers have raised concerns about how in-video search function, combined with the facial recognition technology built into the system, could be detrimental to users’ privacy. Marketers, meanwhile, will be

5 Brands Innovating in China’s Influencer Marketing Space

By | 2019-05-09T17:35:06+00:00 May 9th, 2019|Influencer Marketing, Marketing Strategy|

How to stand out on China's enormous, noisy, and fast-evolving social networks is a puzzle brands are constantly striving to solve. While there is no one-size-fits-all formula, brands' success stories seem to suggest time and again that creativity wins—and is amplified when it's paired with the appropriate influencer marketing strategies.

How Influencers Use Xiaohongshu: 3 RED KOLs Share Tips

By | 2019-02-20T15:01:58+00:00 February 16th, 2019|Influencer Marketing, KOL Marketing, Xiaohongshu|

Xiaohongshu (Little RED Book) is arguably one of the hottest platforms of 2019 and should be included in every brand's influencer marketing strategy. Not quite the cross-border e-commerce platform that many marketers predicted it would be, and not quite the review space once claimed by the likes of Dianping, Xiaohongshu

The Most Cost-Effective Influencer Marketing is a Holistic Strategy

By | 2018-10-16T11:59:33+00:00 October 12th, 2018|Influencer Marketing, Marketing Strategy|

Edward Bernays formalized the influencer marketing approach 100 years ago, although he wouldn’t call it that nor imagine today’s digital mediums. Since then, it has become a staple in marketing and advertising. However, modern-day influencer marketing on social media is still in its infancy. The typical approach is relatively unsophisticated,