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Top Five KOL Marketing Case Studies of 2020

As the year ends, what results have you seen from KOL marketing in 2020? Have you had any breakthroughs? Any regrets? What have you learned from your experiences? What are the good KOL marketing case studies in 2020? A year passes quickly, so it's important to have a moment of

The Future Of Influencer Marketing Is In China

Influencer Marketing:  Beyond The Hype China’s influencer marketing industry is three to five years ahead of the rest of the world. The advanced functionality and integration of social media, e-commerce, and digital payment in China have enabled business models that are yet to be explored in other countries. However, global

Beauty Marketing Trends in 2021 That Will Boost Your KOL Game

With China’s beauty market tipped to reach a value of $62 billion next year, 2020 is shaping up to be an enormous year for brands in the sector. Interest in men's skincare and cosmetics is exploding, and the female category continues to perform robustly. With so much potential to explore,

Tapping the Power of KOCs with “Private Traffic”

"Private traffic" is one of the biggest buzzwords in Chinese marketing right now, and figuring out how brands can apply it could make all the difference in 2020. By understanding what exactly this esoteric concept refers to, who is using it and how it works, brands can start winning the

KOL Diaries Vol. 2 | @kaka_lam: Watching the Shows at Fashion Week

【KOL Diaries】 Here you can see how bloggers work, learn about their lives away from social media platforms and even gain insight into their private spaces. Behind those viral videos and stylish photos,  what are they really like? Are they as glamorous, fun and free in their personal lives as they are on social

Boys and Beauty: Male Beauty Influencers in China

If you live in China or spend a lot of time there, you’ll have noticed the increasing prominence of male beauty products. You might have seen ad campaigns featuring male models wearing concealer or eyeliner, or young male commuters wearing full makeup on the metro. This barely scratches the surface

10 KOL Marketing Trends in China for 2021

With 2020 rapidly drawing to a close, brands and marketers should be looking ahead to 2021 and formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year. 1. Influencer marketing will be more popular—and more effective

KOL Diaries Vol. 1 | @李Max强: A Model Life

PARKLU new series 【KOL DIARIES】 Here you can see how bloggers work, learn about their lives away from social media platforms and even gain insight into their private spaces. Behind those viral videos and stylish photos, what are they really like? Are they as glamorous, fun and free in their

In-video Search: A New Opportunity for Influencer Marketing on Douyin?

Video-sharing app Douyin (known as TikTok outside China) is trialling a new function that allows users to perform in-video search. Some observers have raised concerns about how in-video search function, combined with the facial recognition technology built into the system, could be detrimental to users’ privacy. Marketers, meanwhile, will be

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