KOC Marketing

Complete Guide to KOC Marketing in China

Brand marketers do not need another acronym; they need a paradigm shift in thinking. Key Opinion Customers (KOC) are often interpreted as Micro or Longtail-KOLs, and thus, many brands are developing strategies around a poor interpretation of a fundamental concept. Every brand has KOC. It's what brands do or don't do to

Experiential Marketing Mechanics: Turning Customers into KOC

Experiential marketing can and should impact every interaction a brand has with people. When properly practiced, experiential marketing can transform inert experiences into interactions that elicit action. Today, experiential marketing is largely restricted to offline events. This limited vision of the concept stifles serendipitous opportunities to trigger affinity and advocacy from