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Experiential Marketing Mechanics: Turning Customers into KOC

By | 2020-05-20T13:49:09+00:00 May 11th, 2020|KOC Marketing, Retention Marketing|

Experiential marketing can and should impact every interaction a brand has with people. When properly practiced, experiential marketing can transform inert experiences into interactions that elicit action. Today, experiential marketing is largely restricted to offline events. This limited vision of the concept stifles serendipitous opportunities to trigger affinity and advocacy from