One year on from the onset of the COVID-19 pandemic, it’s still difficult to evaluate what the long-term impact of the coronavirus will be in terms of reshaping consumer behavior and transforming the way brands market themselves to the public. Some of the tactics brands used at the height of
Proya’s Bubble Mask has epitomized the potential of social media marketing and social commerce in a way few other products have in recent years. The quirky mask’s runaway success is an outstanding example of how brands can deploy a multi-pronged marketing strategy to create incredible demand for a new product,
Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, and brands and platforms have to be extremely cautious to stay on the right side of the law. The trouble with the MLM industry is that although the regulations seem pretty
Brand marketers do not need another acronym; they need a paradigm shift in thinking. Key Opinion Customers (KOC) are often interpreted as Micro or Longtail-KOLs, and thus, many brands are developing strategies around a poor interpretation of a fundamental concept. Every brand has KOC. It's what brands do or don't do to
Experiential marketing can and should impact every interaction a brand has with people. When properly practiced, experiential marketing can transform inert experiences into interactions that elicit action. Today, experiential marketing is largely restricted to offline events. This limited vision of the concept stifles serendipitous opportunities to trigger affinity and advocacy from