Marketing Strategy

/Marketing Strategy

The Importance of Building a Brand UGC Flywheel in China

By | 2020-08-10T17:02:48+00:00 August 10th, 2020|China Social Networks, Marketing Strategy, Retention Marketing|

Most marketing campaigns are missing a flywheel effect that adds the potential for unbounded returns. The flywheel effect we will talk about in this article is brand user-generated content (UGC) and its unbounded returns are compounding retention loops. Luckily for brand marketers, social media provides ample opportunity to leverage brand UGC

The Chinese Monetization Models that are Built for Retention

By | 2020-08-03T15:20:01+00:00 August 3rd, 2020|Marketing Strategy, Retention Marketing|

For any brand, the end goal of community building is to impact the bottom line. Everything a brand does to build a community should ultimately focus on customer retention, which indirectly leads to sales. Some brands in China have successfully monetized their communities by incentivizing community members to play an active

Creating Community Content to Influence Chinese Customers

By | 2020-06-12T16:13:47+00:00 June 12th, 2020|Marketing Strategy, Retention Marketing|

Commonly, the goal of brand-initiated interactions with Chinese customers is to sell something. However, this behavior runs contrary to social norms, inhibiting deeper relationships with Chinese customers and the formation of communities. Community content aims to establish or increase trust, affinity, and reciprocity, which ultimately greases the wheels of influence.