Marketing Strategy

/Marketing Strategy

Q&A | 10 Things You Need To Know About XiaoHongShu Marketing

By | 2020-01-21T11:15:28+00:00 January 21st, 2020|China Social Networks, E-commerce, Influencer Marketing, KOL Marketing, Marketing Strategy, Xiaohongshu|

XiaoHongShu (小红书), which literally translates as “little red book,”  has experienced a few twists and turns over the past year and Xiaohongshu marketing has been a hot topic. After the platform was pulled from Chinese app stores in July 2019, the effect was staggering—monthly active users fell from 93 million in June

KOL Diaries VOL.2 | @kaka_lam:Watching the Shows at Fashion Week

By | 2019-11-27T14:52:07+00:00 November 27th, 2019|Influencer Marketing, KOL Marketing, Marketing Strategy|

【KOL Diaries】 Here you can see how bloggers work, learn about their lives away from social media platforms and even gain insight into their private spaces. Behind those viral videos and stylish photos,  what are they really like? Are they as glamorous, fun and free in their personal lives as they are on social

Boys and Beauty: Male Beauty Influencers in China

By | 2019-11-26T11:18:58+00:00 November 26th, 2019|Beauty, Gen Z, Influencer Marketing, KOL Marketing, Live Streaming, Marketing Strategy|

If you live in China or spend a lot of time there, you’ll have noticed the increasing prominence of male beauty products. You might have seen ad campaigns featuring male models wearing concealer or eyeliner, or young male commuters wearing full makeup on the subway. This barely scratches the surface

Three Tactics KOL Marketers Can Spot Fake Followers Before It’s Too Late

By | 2019-12-17T10:30:12+00:00 November 18th, 2019|Influencer Marketing, KOL Marketing, Marketing Strategy|

The recent controversy over a case of an alleged KOL and a multi-channel network (MCN) agency manipulating account data has caused a stir in marketing circles. The MCN agency helped the entrepreneur get a verified “Big V” influencer account with over 3 million followers, and the KOL's campaign video received

10 KOL Marketing Trends in China for 2020

By | 2019-11-08T15:29:30+00:00 November 8th, 2019|Douyin, E-commerce, Gen Z, Influencer Marketing, KOL Marketing, Live Streaming, Marketing Strategy, Micro-influencers, WeChat|

With 2019 rapidly drawing to a close, brands and marketers should be looking ahead to 2020 and formulating plans for getting ahead of the curve. Here are ten KOL marketing trends we’re keeping tabs on in China for the coming year.   1. Influencer marketing will be more popular—and more

5 Brands Innovating in China’s Influencer Marketing Space

By | 2019-05-09T17:35:06+00:00 May 9th, 2019|Influencer Marketing, Marketing Strategy|

How to stand out on China's enormous, noisy, and fast-evolving social networks is a puzzle brands are constantly striving to solve. While there is no one-size-fits-all formula, brands' success stories seem to suggest time and again that creativity wins—and is amplified when it's paired with the appropriate influencer marketing strategies.