Marketing Strategy

/Marketing Strategy

The Most Cost-Effective Influencer Marketing is a Holistic Strategy

By | 2018-10-16T11:59:33+00:00 October 12th, 2018|Influencer Marketing, Marketing Strategy|

Edward Bernays formalized the influencer marketing approach 100 years ago, although he wouldn’t call it that nor imagine today’s digital mediums. Since then, it has become a staple in marketing and advertising. However, modern-day influencer marketing on social media is still in its infancy. The typical approach is relatively unsophisticated,

Your China Product Marketing Lifecycle Needs Influencers

By | 2018-09-06T18:29:47+00:00 September 6th, 2018|Influencer Marketing, Marketing Strategy|

Chinese consumers are now more discerning than ever before as they leverage their social media networks and turn to their favorite influencers to make informed purchasing decisions. To discover, develop, and deliver products customers can't live without, brands in China need to look to influencers to support the product marketing

How to get Influencers to Repost Your Brand-created Content for Free

By | 2018-08-05T11:27:09+00:00 August 2nd, 2018|Influencer Marketing, Marketing Strategy|

Influencer marketing is expensive in China and the prices are only going up. Even the biggest brands are looking for ways to get influencers to repost their content for free. No, don’t misinterpret this to mean influencers should work for free. Brands should acknowledge influencers’ value and compensate them fairly.

Can Brands Get Loyalty from KOLs?

By | 2018-07-11T10:14:34+00:00 July 5th, 2018|KOL Marketing, Marketing Strategy|

Online influencers have a billion-dollar industry behind them, but it wasn’t always this way. Now brands are asking if they can lock-down high-performing KOLs just for themselves. However, many brands forget that KOLs want to be treated like people, not commodities. The following article was originally published in theINSIDER 500 KOL Catalog. 

An “Always-On” KOL Marketing Strategy Beats Out One-Off Campaigns

By | 2018-05-03T17:55:50+00:00 May 3rd, 2018|KOL Marketing, Marketing Strategy|

There are two main KOL marketing strategy plans used today.  The first is “campaign-based” — a strategy that conceptualizes your KOL collaborations around short-term campaigns. These are limited by set time periods and specific goals, like promoting an event, sale, or product launch. The second is an “always-on” strategy, which

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