Lancôme Offline Event

Lancôme promoted their Absolue series of products with the opening of pop-up stores in six cities including Shanghai, Chengdu and Hangzhou.

• Lancôme invited more than 60 top-tier Weibo and Douyin KOLs to participate in the opening event.
• PARKLU’s proprietary social listening analysis was used to view and filter posts.
• As expected, vlog posts facilitated a higher media value.
• The campaign’s Weibo hashtag #兰蔻菁纯花颜悦坊# tracked more than 11M impressions.