Lancôme Offline Event

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Lancôme Offline Event

Lancôme promoted their Absolue series of products with the opening of pop-up stores in six cities including Shanghai, Chengdu and Hangzhou.

  • Lancôme invited more than 60 top-tier Weibo and Douyin KOLs to participate in the opening event.
  • PARKLU’s proprietary social listening analysis was used to view and filter posts.
  • As expected, vlog posts facilitated a higher media value.
  • The campaign’s Weibo hashtag #兰蔻菁纯花颜悦坊# tracked more than 11M impressions.
By |2020-11-03T11:23:51+08:00November 3rd, 2020|0 Comments

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