Lancôme promoted their Absolue series of products with the opening of pop-up stores in six cities including Shanghai, Chengdu and Hangzhou.
- Lancôme invited more than 60 top-tier Weibo and Douyin KOLs to participate in the opening event.
- PARKLU’s proprietary social listening analysis was used to view and filter posts.
- As expected, vlog posts facilitated a higher media value.
- The campaign’s Weibo hashtag #兰蔻菁纯花颜悦坊# tracked more than 11M impressions.