Brands can now use PARKLU to run influencer (KOL) marketing campaigns on Bilibili. Use PARRKLU’s Search Engine to discover 2,200+ Bilibili influencers (KOLs) across fashion, beauty, travel, health & fitness, child & parent, home & design, automotive, and other categories. PARKLU Analytics gives brands access to Bilibili KOLs’ reach, engagement, Media Value, ROI, Share of Voice, influencer marketing performance of competitors, and more. Use PARKLU’s web application and app to manage Bilibili influencer marketing campaign from start to finish including creating a brief, KOL communication, content approval, escrow payment, tracking, and reposting.
Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. To learn more about why we are bullish on Bilibili, please read – Chinese Long-form Video Content Creators are Far from Dead
When marketers talk about Chinese video-sharing platforms, most of the oxygen is sucked up by those favoring short-form video, such as Douyin and Kuaishou. Bilibili is often overlooked in these conversations, yet it’s one of the fastest-growing social platforms in China, and particularly among China’s Generation Z. For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. To learn more about the cool kids on Bilibili, please read – Targeting China’s Generation Z? The Cool Kids are on Bilibili
Try Influencer (KOL) Marketing on Bilibili Today!