JD Fashion @京东时尚 teamed up with ELLE @ELLE and collaborated with fashion influencers like @有腔调凌教授 to create a spring fashion video series. JD Fashion also launched a Weibo campaign with hashtag #人各有质#. The hashtag has tracked 68.3M impressions and 8.7K discussions with help from fashion influencers such as @Miss不吃藕, @貓力molly, @嘎兰, and @伪少年K先生.
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