Earlier this year, Ulike released its new Diamond Air Plus cooling hair removal device. Ulike took five KOLs including @笑笑同学啊_, @冯雪儿Tiamo, and @永山野田妹, to Korea to visit the brand’s headquarters and factory. The KOLs produced travel vlogs while on the trip. Other KOLs like @Kakakaoo-, @零点种草, and @-水蛋蛋- released product promotions and discount codes. The campaign’s Weibo hashtag #蓝buff护体没毛病# tracked over 43M impressions.