Clinique @Clinique倩碧 recently released their newest product for the China market, Fresh Pressed 7-Day System with Pure Vitamin C. Product endorsements from celebrities @彭昱畅, @辛芷蕾, and @张慧雯wen kicked off the initial promotion. Many popular beauty influencers, including @小小莎老师, @美伢姐姐Makiyo, @周小晨kiki, and @MK凉凉 participated in the promotional campaign on Weibo tracked by hashtag #熬夜这题我选C#. Clinique had KOLs invite their followers to comment and share for a chance to win free gifts. The campaigns’ hashtag has tracked 350M impression and 468K discussions on Weibo.
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