Jo Malone’s lavender perfume collection

Jo Malone released a new limited edition lavender perfume collection.

Campaign analysis:

• The majority of the 20 KOLs that have thus far participated in the promotion campaign is top-tier.
• Eighty-five percent of the collaborating KOLs’ engagement exceeded their average engagement rate from the past three months.
• Jo Malone guided all the KOLs’ posts’ aesthetic design, creating visual consistency across the campaign.
• The campaign’s Weibo hashtag #祖玛珑解构馥奇# has tracked more than 170M impressions.