Elizabeth Arden announced a new Brand Ambassador, @刘迦 and released a new Vitaminc Ceramide Capsule product. The brand’s Essence Ambassador @Biiiii毕雯珺 shot a series of promotional videos. Elizabeth Arden’s official Weibo reposted @海龟的妹妹2点0’s analysis and usage tutorial of the new product. Other KOLs, @球球你了-, @-Whispersun, and @一坨__ posted Q&A content. And @丁香医生 shot a short reality series. The campaign’s Weibo hashtag #雅顿小鲜胶# tracked more than 270M views. It ’s also worth mentioning that Elizabeth Arden cooperated with 16 Bilibili KOLs for this campaign, but the results were less than satisfactory. Only two KOLs managed to achieve engagement rates above their 90-day average.