The History of Whoo @The_History_Of_Whoo后 recently held a product launch event in Shanghai. Skincare expert and beauty KOL @李炎宗 shared a live skincare tutorial at the event. The History of Whoo also invited beauty KOLs @Sus十四十四, @Yuki九九希, and @June欣 to cover the event to promote on social. Beauty KOLs @三三子Coco, @Vanessa_娜萨酱, and @莲太太 collaborated with The History of Whoo to create detailed product review videos. They emphasized the products rare ingredients and talked about there benefits. Their tutorials included a special facial massage intended to enhance the skin care product’s effect. The campaign’s Weibo hashtag #改变命运的时光之宝# has tracked almost 4M impressions and 10K discussions.