FILA @FILA recently held a PR event in Beijing to showcase their 2018 FILA FUSION spring collection. They invited many mainstream fashion media channels and fashion bloggers like @玩美miss蜜, @王幼宣幼乖, @Zoe-大猫儿, and @THE1201. FILA has long maintained cooperation with fashion bloggers as KOLs have become a standard part of their PR media mix. FILA’s 2017 year-end party FILA FUSION was also heavily promoted by Weibo and Meipai KOLs such as @AVAFOO, @BLACKBAB, and @阿布_BXQ. Last week, 13 influencers mentioned FILA in 15 posts, generating ¥1.2M in social media exposure value.