This past Black Friday, the cross-border e-commerce platform Kaola.com @网易考拉海购 surpassed the previous year’s Black Friday sales in 19 minutes. Total sales volume was 550% more than the previous year’s sales. Kaola.com Black Friday promotion campaign included more than 500 mid-tier and micro beauty and fashion KOLs on Weibo, including KOLs like @Miniie嚒小妮, @余霜YSCandice, and @星仔软绵绵. Hashtag #全球好物种草# tracked 17.2 million impressions and 8.5K discussions on Weibo.
Leave A Comment