Hello Kitty @杭州hellokitty乐园 recently hosted an offline event at the Castle Hotel and Theme Park in Hangzhou. Several travel KOLs including @jennynui, @小墨brandy, and @豆小蔻啊 shared their experiences from the event on Weibo. Many Douyin KOLs like @我是十七啊, @顾晨迪, and @郭小敏 posted original short videos of the theme park. KOL @Janice简妮和 and @青春河边巢 live streamed on Yizhibo attracting 4.5M viewers. Other travel bloggers such as @咪游记 published videos on Youku and QQvideo and travel tips on Netease and Ctrip.