In early 2020, Simpcare launched two camellia lotion products designed for sensitive skin. selling the two together as a set.
- Since the launch, the products have been promoted via long-term publicity campaigns intended to demonstrate actual user experiences while also providing continuous exposure for the products.
- Xiaohongshu was the primary platform targeted by this campaign, with 700+ XHS KOLs participating.
- At present, there are 10,000+ searches for this product on Xiaohongshu.
- The brand requests KOLs to post a picture featuring the product as the cover, while inserting keywords such as “cost-effective” and “repairing sensitive skin”.
- This campaign contributed approximately 30% of the media value of Simpcare for 2020.