Simpcare Camellia Lotion

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Simpcare Camellia Lotion

In early 2020, Simpcare launched two camellia lotion products designed for sensitive skin. selling the two together as a set.

  • Since the launch, the products have been promoted via long-term publicity campaigns intended to demonstrate actual user experiences while also providing continuous exposure for the products.
  • Xiaohongshu was the primary platform targeted by this campaign, with 700+ XHS KOLs participating.
  • At present, there are 10,000+ searches for this product on Xiaohongshu.
  • The brand requests KOLs to post a picture featuring the product as the cover, while inserting keywords such as “cost-effective” and “repairing sensitive skin”.
  • This campaign contributed approximately 30% of the media value of Simpcare for 2020.
By |2020-11-27T10:32:03+08:00November 27th, 2020|0 Comments

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