Carslan launched its new line of lip glaze interestingly labelled “New Boyfriend”; the product features a mousse texture. Carslan invited @张新成 to direct a short film from a boyfriend’s perspective.
- More than 40% of the 64 KOLs participating in the event have 100K+ followers.
- The campaign was inspired by the TV series “Go Ahead” starring @虫虫Chonny, @ -超级轩-.
- The brand launched an activity on Douyin called “New Boyfriend is Coming”. Many KOLs participated, and at present, this activity has reached more than 42 million view counts.
The campaign has tracked more than 99M impressions on Weibo via #新男友唇釉#.