Uniqlo collaborated with Celebrities @羅志祥, @张若昀, and @焦俊艳 to launch its 2020 Spring/Summer Collection. @Poppy-chan, @SweetyRebecca, @梁緣同學 and other KOLs shared total look tutorials using the collection. @少女食人花 shared a popular video about how couples can wear complementary outfits this year. On February 20th, the S/S 2020 collection was pre-sold on Uniqlo’s official website to members only. The Tmall flagship store was officially launched the following day. The campaign’s Weibo hashtag #Uniqlo U 2020春夏系列# tracked over 110M views.