Estee Lauder launched a limited edition packaged Micro Essence in collaboration with Lady Aiko in spring and summer. In order to promote the functions of its products for moisturizing and repairing skin barriers for oily and sensitive skins at the turn of the seasons, 60 KOLs, including @阿花花酱, @haruru, @LU一丝, posted their evaluations. About 80% of KOL’s engagement rate successfully exceeded their average data in the past 90-days. The campaign’s Weibo hashtag #待你不薄# tracked over 660M impressions.
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