Macy’s @美国梅西百货 invited KOLs @Jessica白洁, @小章鱼大丸纸 and @摄影师林海音 to create a series of Christmas gift guide videos on Weibo. Macy’s also opened holiday pop-up stores in Beijing and Shanghai featuring model @陈碧舸Bonnie and KOLs like @LemonT_柠檬提, @韦嗯Wayne and @王潇_潇洒姐. Hashtag #一起macy’s has tracked 6M impressions and 500 discussions on Weibo so far.
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