LA MER @LAMER海蓝之谜 recently held its annual World Ocean Day environmental protection event. The event was designed to educate and entertain with beautiful deep sea decorations and various interactive displays. To generate broader social awareness, LA MER invited actress @秦海璐 and influencers like @吉良先生, @狐小狸, and @李佳迅Sue to feature the event on social media. The event’s Weibo hashtag #BlueAwakening# tracked 3.1M impressions and 50K discussions. LA MER’s brand mentions on WeChat’s Index rose more than 400% the day of the event.