Guerlain limited-edition lipstick set

/Guerlain limited-edition lipstick set

Guerlain limited-edition lipstick set

In May, French beauty house, Guerlain utilized an atypical KOL marketing strategy, heavily weighted with top-tier KOLs, to launch a limited-edition lipstick set. Guerlain sponsored KOLs included names like mega beauty KOL @李佳琦Austin, and a top-tier KOL list including the like of @仇仇-qiuqiu, @Naomikyx, and @Duebass. Though, predictably, it was a sponsored micro-KOL on Weibo that took the cake for the highest engagement rate at 0.74%. The campaign’s Weibo hashtag #钻唇,镜在掌握# tracked over 63M impressions.

By | 2020-07-13T10:44:25+00:00 July 13th, 2020|0 Comments