A MiuMiu @MiuMiu pop-up shop #miumiudisco# recently debuted in Nanjing. The pop-up shop’s disco-inspired compliments MiuMiu 2018 S/S collection. On opening day, MiuMiu held a special cocktail party inviting several actresses, including @宋茜, @宋佳, and @歐陽娜娜Nana. Many fashion influencers also attended the event, including @澄澄ok的, @gogoboi, and @大Mia的时尚账号. In the past two weeks, 123 influencers mentioned Miu Miu in 159 posts, generating ￥8M in social media exposure value.