YSL’s New Air Cushion

Douyin KOLs dominated YSL’s Le Cushion Encre De Peau Sequin Limited Edition campaign performance. Not only did the engagement for Douyin KOLs like @街头改造社, @温仙女, and @司花东南surpass that of all other social networks’ KOLs, but eight Douyin KOLs accounted for 45% of the campaign’s total Media Value. These results take into account RED KOLs like @爱臭美的狗甜儿, @爱吐槽的黑白花姐妹, and @蒲言延 performance. The campaign’s Weibo hashtag #YSL星钻墨水气垫# tracked over 110M impressions.